Alistair Kerr

Creative mongrel, WLTM like-minded small businesses working hard to make the world a fairer, greener, better place. Into ethical websites and branding.

[Alistair Kerr @creativemongrel]

@BASW_UK A pleasure! Great to be part of it - the atmosphere over the two days was fantastic!

[Farrukh @implausibleblog]

Johnny Mercer, "Do you honestly sit there and think that in No 10 every day, the Prime Minister Rishi Sunak and government wake up and think we're going to torch the world?"

George Monbiot, "Yes, roughly" #BBCQT

[Alistair Kerr @creativemongrel]

Nice-looking branding without a clear brand message is as much use as a fast car without wheels.

Just because people like how it looks doesn't mean they get it.

#brandmessaging #brandclarity #clarity #smallbusinessbranding #smallbusinessmarketing #brandconsultant

[Alistair Kerr @creativemongrel]

There's one simple check you can do on your brand, that costs you nothing, takes next to no time, but makes it much more powerful.

𝐂𝐡𝐞𝐜𝐤 𝐟𝐨𝐫 𝐂𝐎𝐍𝐒𝐈𝐒𝐓𝐄𝐍𝐂𝐘.

Make sure your brand doesn't come across like it's half a dozen different businesses.

#brandconsistency

[Alistair Kerr @creativemongrel]

"Equivalent": one of those words you should be horrified to hear anyone use about your business. You shouldn't have any equivalents. If your brand message makes it sound like you do, it's rethink time.

(Need a hand? Visit https://t.co/wnvOwhPLmd).

#beremarkable #creativemongrel

[Alistair Kerr @creativemongrel]

Apparently there are 1.88 billion websites out there. In 1994, there were only 3000.

It doesn't exactly make it easy to get noticed.

Is it time to give your little 1.88 billionth of the web a tune-up?

#website #webdesign #webtraffic #digitalpresence #brand

[Alistair Kerr @creativemongrel]

Consistency across your brand isn't just a "nice to have". It's essential.

#brandconsistency #smallbusinessbranding #brandconsultant #growth #businessgrowthtips #creativemongrel

[Alistair Kerr @creativemongrel]

Ever wondered who does those movie-trailer voiceovers with a voice so deep you can feel it in your stomach?

Hilarious and inspiring - and a reminder of the importance of voice and audio in branding.

https://t.co/qaKadCQP1O

#voiceoverartist #voiceovertalent #branding

[Alistair Kerr @creativemongrel]

When clients don’t hire you, it's often because they don't get you.

And that's a sure sign your brand message needs work.

Head to https://t.co/wnvOwhPLmd and find out what an Ignite session could do for you.

#brandclarity #branding #brandconsultant #creativemongrel

[Alistair Kerr @creativemongrel]

“Too often, feeling intimidated becomes our excuse not to be awesome.” – Scott Stratten

#smallbusinessbranding #smallbusinessowners #branding #smallbusiness #brandingconsultant

[Alistair Kerr @creativemongrel]

People don't buy fuzzy.

They buy clear.

They buy when they get you.

Need help getting clear? Check out Creative Mongrel's clarity-bringing Ignite sessions (https://t.co/wnvOwhPLmd)

#brandclarity #brandmessaging #brandmessage #creativemongrel

[Alistair Kerr @creativemongrel]

Don't underestimate the humble business card - done right, it's a mini-powerhouse for your brand.

#beremarkable #standoutfromtheherd #smallbusinessmarketing #creativemongrel https://t.co/ikebLmFhcb

[Alistair Kerr @creativemongrel]

Planning a rebrand? It's what we do! But please - get in touch early, so that we can start in the right place - your core brand message.

Start YOUR rebranding journey at https://t.co/wnvOwhPLmd.

#smallbusinessbranding #rebranding #rebrand #brandingtips #brandconsultant

[Alistair Kerr @creativemongrel]

𝐈𝐟 𝐧𝐨𝐭 𝐧𝐨𝐰, 𝐰𝐡𝐞𝐧?

Whether it's re-branding, or something else you need to do in your business, why are you putting it off?

#smallbusinessbranding #smallbusiness #smallbusinessgrowth #brandconsultant #beremarkable #doitnow #creativemongrel

[Alistair Kerr @creativemongrel]

How well do you handle the "dangerous few seconds" - that precious fragment of time when a visitor lands on your site - in which you can grab their attention (and get a "wow, that's speaking to ME" reaction) - or lose them because they don't see your relevance?

#creativemongrel

[Alistair Kerr @creativemongrel]

"Welcome to my website".

Four words you should omit from your website (because it's not 1999 anymore).

#webdesign #websitecopy #websitecontent #copywritingskills #beremarkable

[Alistair Kerr @creativemongrel]

"Rebranding can be a beautiful thing. You just need to do it with your eyes wide open!"

If you're planning a rebrand, let Creative Mongrel be your expert guide (https://t.co/wnvOwhPLmd).

https://t.co/n6Nhv8sPAo

#smallbusinessbranding #rebranding #rebrand #brandingtips

[Alistair Kerr @creativemongrel]

“Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful” – Richard Branson

#branding #brandconsultant

[Alistair Kerr @creativemongrel]

“Try to say 𝐞𝐯𝐞𝐫𝐲𝐭𝐡𝐢𝐧𝐠 in an ad and you end up saying 𝐧𝐨𝐭𝐡𝐢𝐧𝐠.” – Jeff Mamula

#smallbusinessbranding #smallbusinessowners #branding #smallbusiness #brandingconsultant

[Alistair Kerr @creativemongrel]

Why settle for dull? Brilliant example of how a little bit of creative thinking can make the world a more beautiful place... #creativethinking #beremarkable #creativemongrel