I once had to prepare a couple of slides for the Gucci marketing team (client) to explain that their sudden burst of brand social mentions was actually because Gucci Mane had just dropped Ferrari Boyz w/ Waka Flocka Fame, not because their Cruise collection was resonating.
After The Nu Nation Project, folks said Kirk Franklin wasnโt actually gospel, and he came back and made one of the most important gospel albums in history. The songs on Rebirth are still being played in churches to this day. A once in a generation talent.