Chris Ochoa

Mastering Retail & E-Commerce | Founder of Brick & Pixel | 🤖 AI is leverage

[Chris Ochoa @crochoa]

@bloggersarvesh Best take I've seen so far

[Chris Ochoa @crochoa]

@thomasraynott Oh I mean for businesses, if you have the ad dollars you can take attention off of those top brands. https://t.co/xDbFYHviL8

[Chris Ochoa @crochoa]

If you find working with AI agents more exhausting than doing the work yourself, you're not using them correctly.

[Chris Ochoa @crochoa]

@usr_bin_roygbiv I'd rather spend my tokens elsewhere.

[Chris Ochoa @crochoa]

@0x15f @uselayers_ @loiventure Installing instant search on Shopify always seem... just not as good as it should be. Looking forward to trying this out for my clients :)

[Chris Ochoa @crochoa]

@namyakhann And the time to design and develop a website is cut drastically with AI. Should be supafast.

[Chris Ochoa @crochoa]

@PierceLilholt I feel like we should've been asking this with Social Media algorithms and search engine optimization. AI is very late to the party.

[Chris Ochoa @crochoa]

No matter your brand or industry, you gotta get on @YouTube

[Tim Soulo 🇺🇦 @timsoulo]

In the last 6 months at @Ahrefs, we analyzed over 1 billion data points across 14 studies. Here's what we learned about AI search optimization:

1) "Best X" blog listicles are the single most prominent content format cited by AI chatbots. They make up 43.8% of all page types cited by ChatGPT specifically.

2) 67% of ChatGPT's top 1,000 citations come from sources marketers can't influence: Wikipedia (29.7%), homepages (23.8%), app stores (6.6%). Only 32.3% are influenceable content like educational pages, reviews, news, and blog posts.

3) 28.3% of ChatGPT's most-cited pages have zero Google organic visibility. These pages get cited repeatedly by ChatGPT despite not ranking in Google at all. A completely separate discovery layer.

4) ChatGPT only cites about 50% of the URLs it retrieves. It fetches dozens of pages per query but uses half as background context without attribution. This means that being retrieved and being cited are very different things.

5) Adding schema markup had zero meaningful impact on AI citations. AI Overviews actually dipped −4.6%, while AI Mode (+2.4%) and ChatGPT (+2.2%) showed changes indistinguishable from zero.

6) YouTube mentions have the highest correlation (0.737) with AI brand visibility out of all the factors we studied (including all the conventional SEO metrics like backlinks, page count, DR, etc). This held true for both Google-owned and OpenAI products.

7) AI Overviews reduce clicks to the #1 result by 58%. That’s up from 34.5% just 10 months earlier. The trend is accelerating.

8) 99.9% of AI Overviews appear on informational intent queries. Transactional, navigational, and local searches are almost entirely AIO-free. Shopping triggers AIOs just 3.2% of the time.

9) For a given search query, Google’s AI Mode and AI Overviews reach the same conclusions 86% of the time — but cite almost entirely different sources (only 13.7% citation overlap).

10) AI Overviews change every 2.15 days on average, with 70% of content differing between consecutive observations. But semantic similarity stays at 0.95. The words, sources, and entities constantly shuffle, but the actual meaning barely moves.

[Chris Ochoa @crochoa]

Nice, so easy to lose track of work done in a Terminal.

[Nous Research @NousResearch]

The next evolution of Hermes Agent is here!

Introducing Hermes Desktop: everything you love about Hermes, now native on your machine.

First demoed in Jensen's GTC keynote, it's now in public preview.

[Chris Ochoa @crochoa]

@gregisenberg Still confused as to how wrappers are a thing when skills exist, but the proof is in the $. Hard to argue with that.

[Chris Ochoa @crochoa]

@landforce When you compare it to rules on Amazon, eBay, Walmart, Paypal, it's pretty loose and free. Definitely worth it for the trade off of not managing all the wordpress/magento bs.

[Chris Ochoa @crochoa]

@Codie_Sanchez Ask them why they wipe their butt, just gonna get messy again.

[Chris Ochoa @crochoa]

@ItsMikeEli @DavisPaipa There are several skills, but optimizing for seo and geo are pretty similar. People have found that detailed FAQ is a hack that llm models love, use more comparison tables, more faq in all your articles and posts.

[Chris Ochoa @crochoa]

@DavisPaipa Oh we’re optimizing for it

[Chris Ochoa @crochoa]

@sujaldkl It's better, and you can just use the Claude models if you prefer them.

[Chris Ochoa @crochoa]

@tyromper Thanks for the video Tyler, good tips! I would look at adding video chapters (timestamps) for it and all your videos. YouTube and viewers love it.

[Chris Ochoa @crochoa]

@PierceLilholt Can't wait until we're all just painting and writing.

[Chris Ochoa @crochoa]

@CACandChill For retail AI will literally embed products or for local services company locations. That's the goal, to have direct sales from within the AI chat.

[Chris Ochoa @crochoa]

@tibo_maker