crossover

We build innovative, multi-channel, location-centric marketing solutions that create better connections between online & offline activities

[crossover @crossover_comms]

We are live!

Innovative, cross-channel, location-centric marketing solutions that create better connections between online & offline activities.

If you are a brand, agency, media owner or tech company we'd love to chat.

https://t.co/weY7kotAOA

[C A S P A R @caspararemi]

LGBTQ+ focused businesses can add a special tag on Google Maps, to help people who choose to support diverse businesses and could help queer people find nearby communities

https://t.co/8hwQeHP0fW

[crossover @crossover_comms]

One of our most important projects from the last year. Multi-platform geo-targeting complementing OOH & offering support to women experiencing abuse or assault.

https://t.co/r7CAiLKnLm

[crossover @crossover_comms]

Once again, @Snapchat are putting location at the forefront of their product development
#geomarketing

https://t.co/X4PqHcu3tb

[crossover @crossover_comms]

Domino's is adding a @what3words option to delivery orders to improve location accuracy https://t.co/HBTwvajAkC

[crossover @crossover_comms]

Amazon to open fashion store where algorithms suggest what to try on

https://t.co/m8aessfuWZ

[crossover @crossover_comms]

Useful article from our friends at Lobster / SMG on the evolution of shopper marketing channels (including our own geo-social proposition)

https://t.co/h4o0xkGboY

[crossover @crossover_comms]

We are too! Great work Steve & crossover team

[Steve Moore @thestevemoore]

Excited to see this Channel Partnership for #HanglooseAdventure go live at #Bluewater this week.

Combining #DOOH, in-app #mobileadvertising & #social this is the #TwoScreen future where #DOOH & #mobile work hand in hand.

@JCDecaux_UK @crossover_comms @HanglooseEden

[crossover @crossover_comms]

Snapchat is now offering geotargeted ads in it's maps section

#locationmarketing https://t.co/3bYpoGXsnZ via @streetfightmag

[crossover @crossover_comms]

Coca-Cola are allowing customers to use smartphones to make selections on their vending machines
#QRcodes #contactless

https://t.co/WZXNtuqwOY

[crossover @crossover_comms]

Some brands that that have actually been opening new physical stores & deploying alternative concepts or technologies

https://t.co/LWQkGXmtjy

[crossover @crossover_comms]

Google has rolled out new Augmented Reality Depth API which allows digital objects to accurately appear BEHIND real world objects
https://t.co/J5y01CvCy9

[crossover @crossover_comms]

Geolocation data helps Burger King reward those who stay at home the longest https://t.co/XgjwvsSNGS

[crossover @crossover_comms]

@capture_agency generating incremental in-store sales by tapping into our unique approach to geo-social advertising
https://t.co/oQq4asmXST

[James Davies @James1Davies1]

Year 1 done, so, on to year 2...

If our specialist, multi-channel approach to location-centric marketing could help you, please do get in touch.

Whether it's for consultancy, campaign planning /activation or product development we'd love to chat. @crossover_comms

[James Davies @James1Davies1]

Phew, we made it past year 1 so this feels like the perfect time to say a massive thank you to all @crossover_comms clients, partners, project contributors & suppliers.

Also to the many people across the industry who shared their hugely valuable advice, opinion and experiences!

[crossover @crossover_comms]

5 surprising things that GPS can do

https://t.co/eGHVqoGrTt

[crossover @crossover_comms]

The official page for Google's new hyperlocal social network experiment, Shoelace.

https://t.co/Iz1AhFm2s0

[James Davies @James1Davies1]

Unmanned smartphone-centric stores closing down in China. But apparently not in Japan where they make better use of the data.

Via @benedictevans weekly newsletter

https://t.co/xl6MfGu7Fm

[crossover @crossover_comms]

A complicated situation but will become important for B2C comms. Android SMS is evolving to enable richer content & Google is finally taking charge.
#mobilemarketing
#RCS
https://t.co/YaT9Kwn1vq via @Verge

[crossover @crossover_comms]

Welcoming the awesome Jen Witt to the @crossover_comms team to head up data, GDPR compliance and programmatic technology & products @SymingtonUk
https://t.co/ETmcbNpiaX …