Callum Richards

Helping florists get more orders by turning scrolls into sales
Get the 2026 marketing calendar ↓

[Callum Richards @crsocials]

Most business advice is recorded after the win. This isn’t.

Each week I break down what actually brought leads, what wasted time, and what I’m changing next while building a marketing agency for local businesses.

[Callum Richards @crsocials]

Hunger builds authority.

[Callum Richards @crsocials]

Awareness builds discipline.

[Callum Richards @crsocials]

Every successful florist account I've worked with had one thing in common. They stopped waiting for the perfect post and started posting every day with purpose.

[Callum Richards @crsocials]

If your Instagram is not bringing in orders, it's not because Instagram doesn't work for florists. It's because the strategy needs fixing.

[Callum Richards @crsocials]

Relentlessness builds clarity.

[Callum Richards @crsocials]

You've been guessing at what to post for your flower shop.
I've been helping florists fix this every day.
15 minutes. That's all it takes.
If you want the same results, book a call. Link in bio.

[Callum Richards @crsocials]

Curiosity builds presence.

[Callum Richards @crsocials]

Most florists wait until they're busy to focus on marketing. The smart ones market when they're quiet and reap it when it matters.

[Callum Richards @crsocials]

You are not waiting. You are deciding. Make the decision.

[Callum Richards @crsocials]

Get rich. Get strong. Get connected. That’s it.

[Callum Richards @crsocials]

The most common question I get from florists is how to turn Instagram views into actual orders.
I cover the answer every week.
Building in Public on Spotify — link in bio.

[Callum Richards @crsocials]

Day #93: Man in a Van Challenge

[Callum Richards @crsocials]

Awareness builds respect.

[Callum Richards @crsocials]

The florist who starts today owns the space the florist who waits never claims.

[Callum Richards @crsocials]

If you're a florist building something real in the evenings after the shop closes, I see you. Keep going.

[Callum Richards @crsocials]

Your best post hasn’t reached everyone yet.

[Callum Richards @crsocials]

Hunger builds presence.

[Callum Richards @crsocials]

If you're a florist and you don't have a content plan for the next three months,
this will fix that in about ten minutes.
Free marketing calendar, link in bio.

[Callum Richards @crsocials]

Normalise telling people what you do before they ask.

[Callum Richards @crsocials]

Fail at your marketing now, you only pay this season. Ignore it entirely, you pay with your business.