Charles Ryder

FounderROAS Suite. Encoding 23 years of marketing psychology into AI to kill the creative bottleneck.

[Charles Ryder @cryder919]

Meta Business AI isn't just a trend; it's a seismic shift. Surpassing 10 million weekly conversations—a 10x jump in mere months—reveals AI is now core to business messaging and ad workflows. With 8M advertisers already seeing 3%+ higher conversions, ignor…

https://t.co/zVHwqgETAg

[Charles Ryder @cryder919]

Despite the urgent shift to generative engine optimization, marketers are discovering a critical flaw: the GEO tools promising to track AI visibility, from Profound to Peec AI, are yielding wildly inconsistent results. This emerging challenge demands a de…

https://t.co/35i6IIXZhd

[Charles Ryder @cryder919]

The arrival of ChatGPT ads in early 2026 wasn't just another channel launch; it signaled a new performance frontier. Ads are now inserted directly into *active conversational intent* for Free/Go users, not just placed next to content. This fundamental shi…

https://t.co/XMEJelF9X4

[Charles Ryder @cryder919]

Shopify just signaled a profound shift: agentic commerce is now core infrastructure, not an experiment. Their *official* Hermes AI Agent skill, built by Shopify's own team using GraphQL APIs, enables truly autonomous workflows for products, orders, and fu…

https://t.co/Uew38qKdC7

[Charles Ryder @cryder919]

Stop treating AI for SEO like a chatbot gimmick. Search Engine Land's new spotlight reveals why isolated prompts lead to hallucinated recommendations and inconsistent outputs. Itay Malinski's guide shows how structured workspaces are the only way to build…

https://t.co/A3jBD7QjIQ

[Charles Ryder @cryder919]

Programmatic SEO just hit an inflection point. Search Engine Land's new blueprint, published May 1, 2026, shifts the focus from mere content scale to scale with meaning, structure, and intent. As Lisane Andrade of Niara argues, brands need 1,000 pages add…

https://t.co/554HhClJIG

[Charles Ryder @cryder919]

The era of optimizing solely for search engines is over. Brands must now master answer engines, LLMs, and AI summaries. Everso Media, named Best AI-SEO Agency for GEO Campaigns by Better Business Advice, has proven this, driving over $100M in sales and th…

https://t.co/WmBjrAgJIo

[Charles Ryder @cryder919]

Shopify's new AI Toolkit marks a fundamental shift: AI is no longer just assisting with creative content or chatbots. It's now directly managing store operations, leveraging tools like Claude Code & Gemini CLI for live store execution. This leap from "ass…

https://t.co/T9GL2NBM4l

[Charles Ryder @cryder919]

Forget traditional SEO for product visibility. Mirakl's new eCommerce GEO guidance reveals that with AI-driven discovery, surfacing products in generative search & agentic shopping is a *data readiness* challenge. LLMs generate recommendations, not just l…

https://t.co/WG11WVgFJM

[Charles Ryder @cryder919]

Here's a shocker: 75% of consumers are now using AI like ChatGPT and Gemini for product research, finding it invaluable for comparing options and summarizing reviews. Yet, when it comes to pulling the trigger, trust completely vanishes at checkout. What's…

https://t.co/PkjnEbU5RS

[Charles Ryder @cryder919]

A new arXiv paper fundamentally reshapes Generative Engine Optimization, moving past simple citation counts. It introduces a crucial distinction between 'citation selection' and 'citation absorption,' revealing that merely being referenced isn't enough; y…

https://t.co/ozyKCo0gLy

[Charles Ryder @cryder919]

The search landscape has shifted dramatically; brands are ranking in traditional search but disappearing from AI-generated answers. With zero-click behavior rising and platforms like ChatGPT & Google AI Overviews becoming primary discovery engines, Redefi…

https://t.co/PkH5PYC846

[Charles Ryder @cryder919]

Forget traditional SEO! A staggering 70% of e-commerce product discovery is now AI-led. Shoppers are using conversational AI and smart assistants to narrow choices, fundamentally changing the "search, compare, click" model. Brands and marketers must rethi…

https://t.co/xvkkJ45um9

[Charles Ryder @cryder919]

The era of solely optimizing for blue links is over for Shopify stores. AI-driven discovery means customers now find products via synthesized answers from platforms like ChatGPT & Google AI Overviews. If your brand isn't structured to be cited, summarized…

https://t.co/9sl1r5iCLz

[Charles Ryder @cryder919]

Forget traditional SEO rankings. Forbes reveals AI-generated answers are the new first touchpoint, often appearing before any clicks, drastically impacting organic CTRs. Joshua George's piece underscores that brands are losing traffic even when "ranking."…

https://t.co/W1UGpSsSDM

[Charles Ryder @cryder919]

Instagram's Edits app just fundamentally redefined mobile video production, moving beyond mere enhancements to full AI video generation from text prompts. This isn't just a new feature; it's Meta's strategic move to own the entire creator workflow, making it easier than ever for…

[Charles Ryder @cryder919]

The WSJ reveals a fundamental power shift: Chinese firms, fueled by platforms like Kuaishou and ByteDance's vast short-form video data, now decisively lead global AI video generation, eclipsing earlier players like Sora. This dominance, hard to ignore by 2026, profoundly reshape…

[Charles Ryder @cryder919]

A groundbreaking DesignRush study just delivered a critical insight for SEO strategists: content optimization is no longer just a factor, it's the *sole* predictor of organic traffic in the AI era. Analyzing 100 articles, the research found content optimized above 70% earned 5.4…

[Charles Ryder @cryder919]

Brands are seeing *stronger conversion rates* from AI-driven referrals than conventional organic traffic. Seer Interactive's updated Generative Engine Optimization guide, refined after 3+ years of research & a dedicated AI team since 2023, validates GEO as a measurable channel. …

[Charles Ryder @cryder919]

Shopify CTO Mikhail Parakhin details a fundamental shift: a "phase transition" in late 2025 saw AI model quality reach a point where usage moved to near-universal adoption across engineering. They're even embracing effectively unlimited usage for top-tier models like Opus-4.6. W…