Bad sales sounds like selling.
Bad marketing looks like marketing.
Bad copy looks like bad copy.
Good marketing, sales, and copy only do one thing: it gets you to buy.
When you hear people say that they hate marketing and sales, what they really mean is they hate bad marketing and sales because every other time that you buy it still happened.
It was just good.
Nothing is easy.
Nothing works the first time.
Everything takes longer than you expect.
Everything is harder than you expect.
You have to force it into existence.
And you have to fight for every inch.