Crystal Lee Butler

Founder & marketing strategist for CMS, a premier financial advisor marketing agency that delivers done-for-you marketing services.

[Crystal Lee Butler @crystallbutler]

📚 Schedules fill up fast once school's back in session. A good week to think about what you want to plan ahead for, at home and in your business. #BackToSchool

[Crystal Lee Butler @crystallbutler]

A solid set of 5-star Google reviews feels like a finish line. It's actually the starting point. Here's what advisors who get real mileage out of their reviews do differently. 📋 https://t.co/Kk20Fj4UIx #FAMarketing #GoogleReviews

[Crystal Lee Butler @crystallbutler]

When it comes to using custom photos-photos taken by you or by a professional-it is important to remember that these are the images you will use to represent your firm to the world. #marketingimages #visualmarketing #famarketing https://t.co/rmggCpLiio

[Crystal Lee Butler @crystallbutler]

Content marketing doesn't work without a strategy. So it's critical to map out a plan for creating, publishing, managing, and monitoring the content itself. #famarketing #contentmarketing https://t.co/5NP1GftF0H

[Crystal Lee Butler @crystallbutler]

Most advisors assume asking for reviews will feel pushy. In practice, clients who already trust you are usually happy to help if you simply ask. 🙌 https://t.co/m5p2W0wRsE #ClientRelationships #GoogleReviews

[Crystal Lee Butler @crystallbutler]

If you want to reach people who have never heard of you, that aren't connected with you on social media and are not subscribed to your email list, get your content into publications that your target audience is already reading. #facontent #contentmarketing https://t.co/psfgw3vQAF

[Crystal Lee Butler @crystallbutler]

When establishing your credibility and building trust, it's important to show up consistently with helpful, relevant, and compelling content. #facontent #editorialcalendar https://t.co/SGzKdqiVJq

[Crystal Lee Butler @crystallbutler]

Happy Independence Day! We hope you get to slow down today and enjoy it with the people you love. #July4th

[Crystal Lee Butler @crystallbutler]

Before a prospect ever scrolls, the top of your homepage should answer one question for them: am I in the right place? 👀

[Crystal Lee Butler @crystallbutler]

Today we celebrate the power of connection. Your voice in the digital space strengthens community, builds trust, and opens doors for meaningful conversations. #SocialMediaDay

[Crystal Lee Butler @crystallbutler]

First impressions online happen fast, often in less time than it takes to read this. When a prospect reaches your website, the top of the page decides whether they stay. Is yours saying the right thing? 🤔 #AdvisorMarketing #MarketingTips https://t.co/YmqYmNAof3

[Crystal Lee Butler @crystallbutler]

Summer begins! A season for growth, connection, and renewed perspective. #Summer2026

[Crystal Lee Butler @crystallbutler]

Cheers to the mentors and leaders who guide us — at home and in business. Your steadiness shapes stronger communities. #FathersDay

[Crystal Lee Butler @crystallbutler]

One of the most important factors in optimizing your financial advisor website content is on-page SEO. #seo #facontent https://t.co/fJXSRMzX7X

[Crystal Lee Butler @crystallbutler]

Even more than an article's subject matter or headline, the featured image has the potential to persuade or dissuade readers from actually opening and reading your content. #famarketing #content #featuredimage https://t.co/y6b0xNQ9QY

[Crystal Lee Butler @crystallbutler]

Using the right keyword strategy will not only help you with your SEO it will also ensure that the right people are finding the content you are putting out. #keywordphrase #content #famarketing https://t.co/ASDm28Eulk

[Crystal Lee Butler @crystallbutler]

Your blog's title is the first thing readers see, and as such may be the deciding factor as to whether or not they continue reading. #financialplanner #title #headline https://t.co/MJtUGEtYAK

[Crystal Lee Butler @crystallbutler]

Remembering those who served and sacrificed. Today, we honor their legacy with gratitude and respect. #MemorialDay

[Crystal Lee Butler @crystallbutler]

📈 The simplest growth lever in your practice isn't a new lead source. It's the contact list you already have. Here's how consistent communication keeps clients engaged and opens the door to more referrals. 💡 #AdvisorMarketing #ClientRetention https://t.co/3JsQ09zTrY

[Crystal Lee Butler @crystallbutler]

✉️ Your email list is full of people who already said yes to hearing from you. The question is whether you're actually showing up. Take a listen. 🎧 #FinancialAdvisors #AdvisorMarketing #ClientRetention