Jake Carlson did a great interview with me on finding your #superpower. Several people asked for a transcript and here it is. This is probably the best interview I have ever done. Kudos Jake! #marketing#branding#advertising https://t.co/LUMNYs0Lkc
In order to understand what motivates people to act, we first must understand what it is "job" they need done. Many marketers overly skew towards their features/benefits or simple customer wants and miss the true motivations that d…https://t.co/xUYnDuLdBu https://t.co/whXCqKp6VY
Marketers have lost the forest for the trees. Customers want to "hire" a product to do a job, or, as legendary Harvard Business School marketing professor Theodore Levitt put it, "People don't want to buy a quarter-inch drill. They want a quarter-inch hole!"
Want to live a happier life? Ask yourself, "What would Bill Murray do?" Bill Murray Stories on @Netflix by @TommyAvallone will change your perspective of life for the better #BillMurrayStories#BillMurray#Lifelessons#Happier https://t.co/b7ySgpZ74K
Marketers have lost the forest for the trees. Customers want to "hire" a product to do a job, or, as legendary Harvard Business School marketing professor Theodore Levitt put it, "People don't want to buy a quarter-inch drill. They want a quarter-inch hole!"
Is your institution is struggling to adopt marketing technologies like AI, big data and automation? Our interview with @Chris_Aarons illuminates how schools can embrace their own digital-first approach. https://t.co/6Y8iJlhwDq #hemktg
One of my favorite quotes still relevant 58 years later: This is no time for timidity or doubt. This is a time for boldness and energy. This is a time for stout-hearted men who can turn dreams into reality. JFK 1960