Chris Schneider

Partner of @handshakedigital . Mostly #business talk and #Cleveland sports takes.

[Chris Schneider @cschneider]

“Time magnifies the margin between success and failure. It will multiply whatever you feed it. Good habits make time your ally. Bad habits make time your enemy.” - James Clear, Atomic Habits

[Chris Schneider @cschneider]

We built something that sends instantly when teams win.

If you want it, DM me “FINAL”

[Chris Schneider @cschneider]

We beat the Cavs to their own win email.

Without even being near a computer to send it.

Ours: 10:36
Theirs: 10:37

Same moment. Different outcome.

#Cavs #NBAPlayoffs

[Chris Schneider @cschneider]

Fans check their phones right after the final buzzer.

That’s when attention is highest.
That’s when people actually buy.

[Chris Schneider @cschneider]

@theburntpeanut every time I scream “my man” my son yells it back. Just a coupla guys being dudes

[Chris Schneider @cschneider]

@JRCherry3 mention in the Uber Eats spot 🚨

[Chris Schneider @cschneider]

If you run a fan apparel shop and want to see what this looks like in practice,
comment SCORE and I’ll show you.

[Chris Schneider @cschneider]

Most fan apparel shops do this one thing wrong.

They only email when they have something to sell.

Big wins. Losses. Playoffs. Heartbreak games. Rivalries.
None of that triggers an email.

So the inbox goes quiet… until the next drop.

[Chris Schneider @cschneider]

The best-performing shops I’ve worked with don’t treat email like a megaphone.
They treat it like a scoreboard.

There’s a simple way to fix this without sending more emails or burning your list.

[Chris Schneider @cschneider]

I’ve been writing down how I actually think about email accounts when I audit a new account.

So I decided to publish it:

‘Below the Fold’ issue 1 is live:

https://t.co/MXRK1SoOP1

#EmailMarketing #klaviyo

[Chris Schneider @cschneider]

LinkedIn be like: 5 notifications.

Checks LinkedIn:

[Chris Schneider @cschneider]

Perfect timing beats perfect copy. Learn more: https://t.co/KF3kFbhE4H

[Chris Schneider @cschneider]

Fan apparel brands miss their most valuable email moments throughout the season. #fanapparel #sportsbrands

[Chris Schneider @cschneider]

Final Score triggers emails from game results, not calendars.

[Chris Schneider @cschneider]

#Guardians

[Chris Schneider @cschneider]

First @cavs game for the kids and to celebrate my wife’s birthday! #LetEmKnow

[Chris Schneider @cschneider]

Snow football is best football. #SundayNightFootball