It takes a smart leader to recognize the need to change and a strong leader to make the changes needed for an organization to optimize for creating customer value. #transformation
"Methodology should not be a fixed track to a fixed destination, but a conversation about everything that could be made to happen." by John Chris Jones
Tamás Kocsis and Ákos Csertán explain how it is difficult for business to understand #designthinking and the #ServiceDesign methodology.
It's about putting them back in their comfort zone.
@doersconf@uxbudapest
The primary job of every business is to create customer value. The secondary job is to capture profits to finance the first job. #business#customer#value
"Can I pay you with venmo?"
"No, how about PayPal?"
"I don't have an account...Google Wallet?"
"What about Apple Pay?"
"I don't think it works like that"
[Long pause]
"Do you have a checkbook?"