Journalists were trained on agroforestry intervention in Lango Region, supporting smallholder farmers to restore land & boost incomes through planting cocoa & shea trees, conserving shea parklands, and adopting beekeeping.
📸: @IMChallengeug
The intervention supports smallholder farmers, including women and rural households in Northern Uganda, who face challenges such as limited access to quality seedlings, inadequate technical knowledge, soil degradation, low crop productivity, and unreliable market opportunities.
For Commercial Agents (CA), offering quality seedlings is a valuable business opportunity. It meets growing demand for sustainable farming solutions. Tree seedlings are sold directly in the store/ordered through a catalogue held by the CA.
#WiigotMediaFieldVisit
Every product has a story worth telling.📲
Today's mobile storytelling session in Lira equipped commercial agents with practical skills to create engaging content, showcase their products, and share the impact of their work with communities.
#ClimateSmartAgriculture
They learnt how to create compelling content and authentic narratives around their products and services.
Because in today's market, the commercial agent who can show what they do has a real edge over the one who only tells.
#ClimateSmartAgriculture
One of the biggest barriers for smallholder farmers isn't effort - it's access.
Access to quality production inputs. Access to essential services. Access to markets that actually pay.
#ClimateSmartAgriculture
With climate variability increasing, farmers need systems that:
• Work with limited land
• Reduce risk
• Deliver consistent harvests
#Pfumvudza is being recognised as one of those systems.
Over a three‑week period, CSJ with a team from @Farms4God delivered 12 #Pfumvudza Training‑of‑Trainers sessions across Northern Uganda.
477 participants reached - including farmers, government officials, media, refugees, agro‑dealers, and community leaders.
We believe climate‑resilient farming should be built at system level.
Across regions, the same insights emerged
• Soil degradation is reversible
• Mulching preserves moisture and fertility
• Precision improves plant survival and yield
#Pfumvudza is making these visible.
For farmers, this changes things in a meaningful way.
Instead of navigating fragmented systems, they have a single, trusted partner who can:
✅ Supply inputs before planting
✅ Provide advice during the season
✅ Aggregate produce at harvest
✅ Link them to finance and services
One of the most powerful ways the Climate Smart Jobs project has found to reach smallholder farmers is through Commercial Agents like Cissy Adongo in Alebtong District.
For us, Commercial Agents are not middlemen. They are trusted, local entrepreneurs who connect farmers to markets, services, and opportunities that drive real income and resilience. 🧵👇
What makes the Commercial Agent model powerful is how it works.
Commercial Agents are:
✔️ Based in the community
✔️ Formally contracted with companies
✔️ Digitally enabled
✔️ Paid through transparent commissions
This builds trust, accountability, and consistency
The gap between what farmers need and what they know exists is closing and media has a role to play.
Under the WIIGOT platform that is equipping journalists across Northern Uganda with access to live demonstrations of shea butter processing @OkereCity.
#ClimateSmartAgriculture