Meaningful Impact

🏆 Meaningful Impact Awards
🎙️ Meaningful Impact Podcast
💚 Publisher of Curator of The Cause Marketing Museum
🛈 #csr #socialgood #socialimpact

[Meaningful Impact @csr]

'How #CSR Reduces Risk' features an interview with Professor Wayne Visser, who explains how environmental #sustainability and social responsibility can reduce a company’s risk of financial loss.

You can listen to the episode at https://t.co/m9otdBpGru or wherever you enjoy podcasts.

To evaluate which reputation risks have the most potential to damage a company, this special edition of Meaningful Impact explains how to conduct a Stakeholder Materiality Assessment as input for a Risk Register. That evaluation produces a list of risk-associated issues, sorted in priority order.

Professor Visser then explains how to align a company’s corporate responsibility initiatives with the highest-impact issues, to prepare and inoculate against reputation damage, in the event that a potential trigger for a PR crisis occurs. CSR activities discussed include: sustainable business practices (including among suppliers), corporate volunteering, community relationship building, and ‘positive’ lobbying.

Professor Visser is a Fellow and Head Program Instructor at the University of Cambridge Institute for Sustainability Leadership. Professor Visser has published 44 books on corporate responsibility and sustainability. He has presented that work via more than 600 keynote speeches, lectures, courses and workshops in over 50 countries.

[Meaningful Impact @csr]

This special Master Class edition of Meaningful Impact features CSR pro Tiffany Payne, who shares candidly how to make the business case for CSR, using Comcast's Project UP as the real-world example.

https://t.co/d1uKEY7fqx

[Meaningful Impact @csr]

Professor Jacqueline Babb and @jtramsay explain how to use social impact storytelling to potentially attract new customers, increase share-of-wallet among existing customers, bolster reputation, and enhance recruiting. https://t.co/Y5qaAQGZMx

[Meaningful Impact @csr]

.@Crest and @OralB are nearly half-way through their Closing America’s Smile Gap campaign: A 10-year initiative by @ProcterGamble to improve the oral health of 20 million American children in under-served communities. This episode of Meaningful Impact provides insights about the cause marketing strategy and tactics which support that initiative.

https://t.co/TEFxe3ztUP

[Meaningful Impact @csr]

Hear the fascinating story of the launch of 'True Name' by @Mastercard. @Citi, @BMO, and many other banks now offer the Mastercard True Name feature to over 900 million customers in 32 countries. https://t.co/2ywIbbVavG

[Meaningful Impact @csr]

The @AbbVie Foundation has launched a Health Equity Accelerator to address healthcare disparities in under-served communities. The accelerator program is hosted at @MATTERhealth, a healthcare company incubator and innovation hub, based in Chicago. https://t.co/nRsNAKJrWe

[Meaningful Impact @csr]

Introducing the https://t.co/74WZ3RydWh Directory of Corporate Social Responsibility (#CSR) awards and rankings. The directory lists recognition opportunities for companies operating in the United States and Canada.
https://t.co/QEFnOY2w2k

[Meaningful Impact @csr]

This episode is the first of a two-part series which is both a cautionary tale and a much-needed reminder: It’s still possible for purpose-driven companies to make a meaningful impact even in today’s supposedly ‘Go woke: Go broke’ environment. https://t.co/KX2RZmRfxH

[Meaningful Impact @csr]

Ad agency @DDB_Worldwide proposed a million-dollar campaign to promote @CoorsLight by painting billboards on flat rooftops, even though no one would be able to see the #chillboards from the ground. Find out why at https://t.co/pYeEp0Aryb or wherever you subscribe to podcasts.

[Meaningful Impact @csr]

Mattel has further evolved @Barbie from its original, unrealistic body shape into a broadly diverse product line. But Barbie wasn’t always so inclusive. To appreciate how far Barbie has come, listen to this episode at https://t.co/yDwGr2ZUwJ or wherever you subscribe to podcasts

[Meaningful Impact @csr]

This pilot episode of the Meaningful Impact podcast tells the epic, behind-the-scenes story of @CocaCola's "Hilltop" ad -- better known as “I’d Like to Teach the World to Sing." Listen at https://t.co/zbTA5E17FK or wherever you enjoy podcasts. #csr

[Meaningful Impact @csr]

As part of its Connected Learning Initiative, @ATT helped to bridge the digital divide by donating 300 computers to Muscogee Nation students in Oklahoma. To do so, AT&T partnered with nonprofit
@Compudopt and football legend @TroyAikman, a hometown hero.

https://t.co/G6Lvb16jF0

[Meaningful Impact @csr]

For each Crest or Oral-B product purchased, @ProcterGamble is donating an oral healthcare product to a child in need (up to 500,000). P&G plans to partner with 400,000 dental professionals on #ClosingAmericasSmileGap for 20 million people by 2030.

https://t.co/fqhFWKt6QA

[Meaningful Impact @csr]

.@Albertsons is ‘fighting hunger and serving hope’ to overcome food insecurity. In 2023, the supermarket chain’s 'Fight Hunger, Serve Hope' initiative will provide up to 28 million meals for children in need.

https://t.co/ZbA37gldsM

[Meaningful Impact @csr]

.@PetSmart and @PetSmartChariTs have won a Gold Halo Award for ‘Best Consumer Donation Initiative.’

The Gold Halo for PetSmart’s '10 Millionth Adoption Supported by Pet Parents' campaign was awarded at the 21st annual Engage For Good Conference.

https://t.co/p5qZp6nluV

[Meaningful Impact @csr]

@PetSmart and @PetSmartChariTs have won a Gold Halo Award for ‘Best Consumer Donation Initiative.’ The Gold Halo for PetSmart’s '10 Millionth Adoption Supported by Pet Parents' campaign was awarded at the 21st annual Engage For Good Conference.

https://t.co/p5qZp6nluV

[Meaningful Impact @csr]

Timed to coincide with #WomensDay, @Ford released a mock ad which features a car called the Explorer Men’s Only Edition. The “ad” features a v/o by Bryan Cranston. Halfway through the v/o, he seems to realize that the faux car is a purposeful prank. #CSR
https://t.co/6nL4QXQ2ST

[Meaningful Impact @csr]

Wieden was perhaps best-known for coining Nike’s long-running Just Do It tagline in 1988. But within the advertising industry, Wieden was similarly well-known for inspiring creativity and celebrating each individual’s culture and diversity.

https://t.co/NTK4YXtnO1

[Meaningful Impact @csr]

Prior to Hurricanes Fiona and Ian, @cvspharmacy reminded patients by text message, email, and phone to refill and pick-up prescriptions. @CVSHealth proactively stocked-up on emergency supplies (e.g., bottled water, batteries, and first aid products.
https://t.co/OHIJmcng2d

[Meaningful Impact @csr]

Congratulations to Marty Rodgers, who won the ACCP 'Champion for Change' Purpose Award. Marty Rodgers is Accenture’s market unit lead for the US South region. Rodgers founded Accenture’s Nonprofit Practice and has been with the company for 24 years.

https://t.co/GfLGgh4ya2