CS Research

Official Credit Suisse Research feed. Insights & Forecasts from our Award Winning Economists, Strategists and Analysts. Disclosures:

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8/ We see digital dominating growth in US advertising, with share reaching just under 60% by 2030 #FutureOfAdvertising

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7/73%-82% of respondents to our global CMO survey highlighted concerns about view-ability, ad fraud, ad blocking and transparency

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5/Only 51% of respondents to our global CMO survey said ROI of social media campaigns was higher than traditional media #FutureOfAdvertising

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4/By 2030, we see US marketing spend split between brand building and call to action campaigns, with just under 60% on digital platforms

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3/Open AP allows advertisers to define audiences for ad buys across Fox, Turner and Viacom networks #FutureOfAdvertising

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2/Digital advertising is already in the sweet spot of performance for advertisers. Targeted linear is moving TV in digital’s direction

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New $CS Research from our Global Media Team led by Omar Sheikh, addresses the #FutureOfAdvertising

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@CSEUEconomics: "#ECB could start tapering their bond buying in 2018. Strengthening cyclical indicators & rising headline inflation are key"

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@CSEUEconomics: Euro area employment rises to new post-crisis highs

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@CSEUEconomics: Euro area PMIs strengthen further in February to 56.0 from 54.4 in January. Composite is at the highest level since 2011

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$CS view: "Our Euro area GDP growth forecast is 2.0% in 2017, above consensus estimates on 1.5%" @CSEUEconomics

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@CSEUEconomics: "We see a very strong economic story in Europe. We see rapid job creation, strong profit growth & inflation rising"

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#women investing in #startups: 25% of all angel investors were women in 2016 vs. 14% in 2006; 77,000 angel women was 2X that of 2006

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The growth of #startups lead by #women is evident: In 2015, women in the U.S. received 23% of all angel funding #CSGender3000

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Are women entrepreneurs getting more of a share of the investments coming from VCs? YES #startups, #VC, #CSGender3000

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Women in #venturecapital: Among the top-100 #VC firms globally, just 7% of the partners are women

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Here’s why we feel the outlook for women in #venturecapital looks good #VC, #Startups #CSGender3000

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How gender diverse are #venturecapital firms? Generally speaking, the answer is very little #VC, #startup #CSGender3000

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We outline what we can learn from women’s' high concentration within the #microfinance sector #GenderParity #CSGender3000

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#Microfinance sector: Vast difference in key factors for loan approval btw male and female loan officers