Callum Nicholson

BD @Sidemen | Upside VC

[Callum Nicholson @ctnicholson]

@sammyRDKN @netflix 🐐

[Callum Nicholson @ctnicholson]

@aaronpadd 🙌

[Sidemen @Sidemen]

We are honestly blown away every time by your support.

For this match, for the shows we make and for the videos you watch every week.

The 2026 Sidemen charity match is now sold out, and even quicker than last year!

Thank you for being a part of this community 💙

[Callum Nicholson @ctnicholson]

I believe we are going to start seeing this a lot more with Sidemen products, a focus on building businesses that are not reliant on their brand 🚀

In future posts, I'll explore how BEST Cereal can continue to expand its retail presence.

[Callum Nicholson @ctnicholson]

How the @Sidemen and @ArcadeMedia_ are positioning BEST Cereal for success without direct reliance on the Sidemen
👇

[Callum Nicholson @ctnicholson]

The launch campaign shifted focus to non-Sidemen talent, featuring Luke Littler, aiming to reach a wider audience through Luke's growing popularity and mainstream media exposure, yielding significant tabloid and press attention.

This successful campaign gained exposure from industry publications like Grocery Gazette, boosting brand credibility and appealing to a broader demographic beyond the usual Sidemen and YouTube fans.

Through billboards and radio ads, the campaign effectively positioned the brand as a credible supermarket contender.

[Callum Nicholson @ctnicholson]

A world tour would be the perfect way to connect directly with fans globally, blending challenges, entertainment and meet-and-greets for a live audience 🚀

[Callum Nicholson @ctnicholson]

It's time for the @Sidemen to go on a World Tour 🌍

Here's why👇

[Callum Nicholson @ctnicholson]

Touring by a YouTube group has been done before, and to great success.

Just look at Dude Perfect - they have done 4 tours in the US and this year will be going on their first world tour.

Maybe the Sidemen could start with a UK tour and then do one across the world.

[The Spectator Index @spectatorindex]

Most reputable companies, 2024.

1. 🇩🇰 Lego
2. 🇩🇪 Mercedes-Benz
3. 🇨🇭 Rolex
4. 🇯🇵 Sony
5. 🇯🇵 Canon
6. 🇩🇪 Bosch
7. 🇬🇧 Rolls-Royce
8. 🇺🇸 PayPal
9. 🇺🇸 Levi Strauss
10. 🇺🇸 Harley-Davidson
11. 🇰🇷 Samsung
12. 🇯🇵 Nintendo
13. 🇩🇪 Miele
14. 🇫🇷 Bic
15. 🇺🇸 3M
16. 🇩🇪 Adidas

(RepTrak)

[Callum Nicholson @ctnicholson]

@sidemenupdated @miniminter https://t.co/qqOXuOmOHE

[Callum Nicholson @ctnicholson]

The crossover of football and influencers/ celebrities has proven to draw massive audiences ⚽️.

From the @Sidemen Charity matches to Soccer Aid, these events combine football with people's favourite influencers.

Let's take a closer look at some of the most popular events 👇