Global platform ecosystem convener for systems intelligence, policy, research, industry forums and monitoring of the CTV Home Screen Observatory (HSO) πΊ
The Netflix Effect is a significant evolution in the new streaming era, with platforms as distributors, economic, cultural and production infrastructure at global scale
New insight: interaction is emerging alongside viewing behaviour. Identity is increasingly formed via direct user action on the screen https://t.co/6i4XglXg1Z
The OS and home screen layer is moving into focus as a global coordination point across connected TV. Inside our latest March 26 observatory issue
https://t.co/SwxgPLgSYO
Following CES the year of streaming and connected TV takes centre stage of media, streaming and commerce in our 2026 Global Media Forecast
https://t.co/QqiWIOwY1Y