Colin White

B2B Marketing Leader | Specialist in high-growth #tech #SaaS. Past tech #startup founder. Commentator on #B2B #ProductMarketing #London

[Colin White @ctw71]

I’ve just launched a new product. AI made the launch film possible.

But humans made it worth watching.

That is the real lesson for marketers.

AI reduces the cost of trying.

It does not reduce the need for taste.

Full breakdown here:

https://t.co/9j5XHeT1pD

#AI #marketing

[Colin White @ctw71]

@aakashgupta Based on my experience, I would not be investing in growing resources that have held LI search for over a decade and produced that!

[Colin White @ctw71]

Marketing has a productivity problem, but not for the reason most teams think.

It is rarely a lack of ideas. It is rarely a lack of tools. More often, it's the slow leak of attention.

Find out how to fix this. Own your hours with FlowQuota.
https://t.co/dyNB9dM9lN
#marketing

[Colin White @ctw71]

The real question raised by AI in marketing is not about tools, workflows or productivity gains. It is about what happens to purpose when the nature of the work changes faster than people can make sense of it. #ai #marketing #futureofwork
https://t.co/dyfAIxwStF

[Colin White @ctw71]

Anybody recognise this Balham doorstep parcel thief from yesterday? Fairly distinctive I’d say! @MPSWandsworth @LambethMPS @MetCC @wandsworthnews @balhamnewsie #balham #wandsworth

[Colin White @ctw71]

With Project Glasswing from @AnthropicAI, how long before governments wake up to the reality that AI is as powerful as nuclear weapons and future models must be regulated. Commercial warfare is a bad actors weapon of choice, no weapons inspectors can regulate! #ai #future

[Colin White @ctw71]

Exciting! Just seen a @Waymo on the streets of London! #london

[Colin White @ctw71]

Happy Easter @sainsburys . Last weekend, leg of lamb was £16, nectar price £7. This weekend same leg £34, nectar price £16! Morally corrupt. #tradingstandards

[Colin White @ctw71]

@balhamnewsie Sad. I didn’t frequent it enough, but it deserved to survive. Needed a bit more marketing tbh.

[Colin White @ctw71]

@BBCNews Unless something inappropriate happened on company time, then he is entitled to a private life. Private lives don’t always draw similarities to our own. Unless they are breaking laws, then taking the moral high ground with someone who shown huge loyalty is bitter! #scottmills

[Colin White @ctw71]

@gerainted Sacked!

[Colin White @ctw71]

Yet, the high street estate I happily use three times a week and my local store are brilliant. But the service station franchises are a blight. Starbucks soon got their franchises in line when customers fed back.

[Colin White @ctw71]

With rip off prices and no loyalty points, you can only hope Pret’s service station outlets go out of business soon! @pret

[Colin White @ctw71]

@balhamnewsie Great if your an artist 😆
But not bread bags? You have to walk them down to the supermarket! Who makes this crap up! 🤦‍♂️

[Colin White @ctw71]

@cgtwts Seems that’s something to be proud of now. Badge of Honor for AI companies.

[Colin White @ctw71]

@LadyLun47412276 @balhamnewsie Hairdressers come nail bar come coffee shop. 😉

[Colin White @ctw71]

@HLInvest This is appalling. If you say it’s not a cyber-attack, then your systems shouldn’t be down for over 18 hours due to a service update. With share prices being so volatile, people need to trade! Something fishy here! @BBCNews

[Colin White @ctw71]

I seem to be experiencing ’uploads have expired in the search index’ a lot more since switching to model 5.4 Thinking in Chat GPT.

Finding it very annoying!
#chatgpt

[Colin White @ctw71]

Hey @tconrad , CEO @bhalligan just called out @Sonos as the product he would give his lowest NPS for. When are you going to fix this mediocre experience! Listen to Brian call out Sonos on Lenny’s Podcast. Awesome podcast anyway! @lennysan https://t.co/aMy07f7zXE

#sonos

[Colin White @ctw71]

Still the crappiest music app @tconrad . Only a junior designer would but a notification bar over the top of the one bloody button the user wants to press next!! @Sonos #sonos

[Colin White @ctw71]

Hey @tconrad , congratulations on getting the @Sonos CEO gig permanently. Talks below about new software standards. Still too slow coming through to consumers. And can we have a bit more innovation in the app please. #sonos