Christy U Ferguson

VP, Distinguished Analyst @ Gartner, former (recovering) tech industry head of marketing - startup to large enterprise. Philly sports fan. Opinions are my own.

[Lane Johnson @LaneJohnson65]

Don't worry I got y'all!

@brandongraham55 @fcoxx_91 @JasonKelce

[John Clark @JClarkNBCS]

It is really tough to think this could be Jason Kelce’s last game

[Eagles Nation @PHLEaglesNation]

Just realized THAT game may very-well have been Jason Kelce, Brandon Graham, and Fletcher Cox’s last ever games played at the Linc as #Eagles.

[Gartner @Gartner_inc]

Let’s look at the key drivers that bring the ABM pipeline together. #GartnerTGI #GartnerHT #HighTech

[Gartner @Gartner_inc]

Transforming a marketing team's approach to gathering data can lead to accelerated growth in marketing strategies. #GartnerTGI #Strategy #GartnerHT

[Gartner @Gartner_inc]

Three key areas for today:
1. Hyper-focus on data
2. Leaning heavily on teams
3. Skills and how success is measured

#GartnerTGI #GartnerHT #HighTech

[Gartner @Gartner_inc]

Live from San Diego, we're kicking off Day 1 of #GartnerTGI! We're excited to be exploring strategic ways to accelerate revenue growth in #HighTech efficiently. Follow the hashtag #GartnerTGI to follow along. Explore this year's agenda now: https://t.co/0DTBkHsdvC #GartnerHT

[Vanessa Richardson @SportsVanessa]

Congrats to Jalen Hurts for becoming the highest paid player in NFL history and his agent Nicole Lynn for negotiating.

Jalen trusting an all-female management team is huge for women on the business side of sports.

[Gemma Davies @gdavies2]

Looking forward to discussing how to leverage an #ABM CoE to nurture and mentor #talent that will fuel the #marketing teams and businesses of the future w/ @cuferg @karib119 & Jen Singleton.

#TGI #AccountBasedMarketing #Gartner

[Christy U Ferguson @cuferg]

This is a must attend webinar for tech marketers! Don’t miss out on the chance to join Jill Silva-Braga and @JenPolk1 to discuss 3 emerging trends marketers need to know to ensure you aren’t relegated to a marketing services model. https://t.co/GEjAJV2lSC

[Christy U Ferguson @cuferg]

Calling all #tech #marketers- I’m researching #ABM Center of Excellence best practices, talent requirements, etc. If you lead an ABM COE, I’d love to hear your experiences, message me.

[Brooklin Nash @realBrookNash]

B2B tech companies: "Retention has better ROI than acquisition."

Also B2B tech companies: "We're hiring 100 new SDRs and 1 new Customer Marketing Manager."

[Samuel Scott 🎤 @samueljscott]

The worst thing in marketing is the modern over-reliance on online analytics dashboards.

Not everything that is important in marketing or communications will result in a quick, short-term spike in something that can be measured only by binary code.

[Lookin' Around @ScoutinForFun]

By 2025, 30% of tech and service providers' biz leaders will include analyst relations in their strategy & project plans, elevating the analyst relations role to support biz units & corporate strategy~ @Gartner_IT #GartnerTGI #ARchat #AnalystRelations

[Integrate @integrate]

"We need to go deeper into understanding how buyers make decisions and adapt #ABM programs and orchestration." - @cuferg at @Gartner_inc's #GartnerTGI conference

#b2bmarketing #precisiondemandmarketing

[Sarah Kaiser @SarahKaiser557]

.@Gartner_IT identifies 4 types of #technology buying organizations that will influence go-to-market efforts of tech marketers in 2021. Read more here. #GartnerTGI @Gartner_HT https://t.co/vR7Ou4pauf

[Michael Maziarka @MikeMaziarka]

What’s next in ABM? @cuferg shares how to apply Enterprise Technology Adoption Profiles to your #ABM segmentation and engagement strategies at Gartner's Tech Growth Innovation Conference (July 20-21). #gartnertgi #gartner #tech #marketing
Register here: https://t.co/6lIvNbshau

[Christy U Ferguson @cuferg]

Behaviors Trump Firmographics in Targeting Strategies. Big Time. Learn about Gartner’s approach (Enterprise Technology Adoption Profiles) to uncover the behaviors that drive tech adoption at our upcoming TGI conference. Register now: https://t.co/rOdJ3dFxgP

[Todd Berkowitz @toddberkowitz]

During the pandemic, tech marketers renewed their focus on existing customers. This trend will continue post-pandemic and the "owning cycle" will be a big part of Gartner's Tech Growth and Innovation event (7/20-21). Visit https://t.co/oa8UXUJ2MK to learn more and register!

[Christy U Ferguson @cuferg]

So very happy for our #Ohio family on the #Browns playoff W tonight. Even more sweet that it came at the expense of their rival #Steelers. #NFLPlayoffs