In 1981, Michael Bloomberg was fired from Salomon Brothers with a $10 million payout. He had money to build a company. He still needed someone to buy what he was building.
His approach was almost embarrassingly simple: show up at Merrill Lynch early, carrying coffee and tea, and start conversations before the working day took over.
“Hi, I am Mike Bloomberg. I bought you a cup of coffee. Can I talk to you?”
Merrill became his first customer, ordering 20 terminals. It also invested $30 million for a 30% stake.
A man with $10 million was willing to walk into an office and risk being told to leave.
How many opportunities have you rejected for yourself because making the first move felt embarrassing?
In 1981, Michael Bloomberg was fired from Salomon Brothers with a $10 million payout. He had money to build a company. He still needed someone to buy what he was building.
His approach was almost embarrassingly simple: show up at Merrill Lynch early, carrying coffee and tea, and start conversations before the working day took over.
“Hi, I am Mike Bloomberg. I bought you a cup of coffee. Can I talk to you?”
Merrill became his first customer, ordering 20 terminals. It also invested $30 million for a 30% stake.
A man with $10 million was willing to walk into an office and risk being told to leave.
How many opportunities have you rejected for yourself because making the first move felt embarrassing?
August 1991: Berkshire Hathaway had $700 million invested in Salomon Brothers when a Treasury bond scandal threatened the firm’s survival. Warren Buffett stepped in as interim chairman.
Salomon had submitted unauthorized bids in government debt auctions. Senior executives had learned about misconduct months before it became public. By the time Buffett took over, he had to convince regulators and the market that the firm could still be trusted.
His message to employees was blunt. He could understand losing money. But there was another kind of loss he would not tolerate:
“Lose a shred of reputation for the firm, and I will be ruthless.”
He also gave them a test: imagine tomorrow’s newspaper describing your decision, with your family and friends reading it. Would you still make it?
That question matters long before you have $700 million at stake. It matters when you recommend something you wouldn’t buy, hide a mistake from a client, or take a deal you hope nobody finds out about.
Before counting what a shortcut pays, consider what it could cost you to be known for taking it.