The best thing ANY engineer/programmer can do right now is learn how to become a top 1% marketer
For 20 years, the engineer was the most important person in the room. They had the rarest skill. They could build the thing. Everyone else had to wait for them.
Claude Mythos and the models coming after it are ending that era
The new scarcity is the person who can look at a human being and understand exactly what they need to hear to take action. What makes someone click buy at 11pm. What makes someone tell a friend. What makes a stranger feel like a product was built specifically for them
That is a completely different muscle than writing code or architecting systems
Study why TBPN built a brand silicon valley is obsessed with. Learn why the headline is 80 cents of every dollar. Figure out why one subject line gets 40% open rates and the next one gets ignored
Most engineers have never trained this muscle. They are world class at clearly defined problems. Marketing is the opposite. Fuzzy. Emotional. Irrational.
The engineer who trains it becomes the most dangerous person in any room
The CTO/CMO combo is the most valuable human in tech right now and almost nobody has both
Computer Science school in 2026 should basically be part technical knowledge/part marketing knowledge
I really think that...
The best thing any engineer can do right now is learn how to become a top 1% marketer
Working with my AI agent is like having an intern who:
- cuts corners on the first pass
- forgets things learned last week
- agrees with me on almost everything (unless pushed)
- goes ‘I’m just an AI, I honestly don’t know - we can only know when we try’ when cornered
The most important question that Indian AI founders need to ask is "how much capital can be raised in India for AI startups" and create some sort of a model to understand what is a realistic estimate for this.
Not understanding this would be create completely hopeless plans that are unlikely to hold.
I am just being a realist here. We need to understand what sort of capital allocation scenario would lead to India getting a big and growing chunk, or if there is no such thing and most of the capital will be allocated to a small set of geographies because they can clearly return far better than India AI investments could.
Capital allocators whose mandate is to invest solely in India is a brave small cohort but that total amount is minuscule compared to what just SF founders will go on to raise.
This is a structural problem that is nobody's favourite topic but is central to founders building AI startups.
We have the visibility to atleast some of this and it is not pretty.