Curt Lee

Building CPG and home goods brands

[Curt Lee @curtjared_]

@mikefutia STATICS

[Curt Lee @curtjared_]

@spwfeijen LISTING

[Stijn Feijen @spwfeijen]

Cleared ~$487k recently with this Amazon creative system.

Most brands move too slowly—they drop one set of images and sit on it for weeks. Wrong approach.

The real edge is speed + angle testing.

Map the Angles: Use AI to identify every buyer "hook" (e.g., Clean Energy, Zero Crash, Better Performance, Refreshing Taste).

The Multi-Stack: Turn each angle into a full image stack (Hero, Benefits, Ingredients, Lifestyle, Reviews).

Data > Guessing: Run multiple visual promises simultaneously. Let Amazon's data tell you which message actually converts.

Same product, different reasons to buy. Don't guess—test.

RT + Comment "LISTING" and I’ll DM the full setup.
(must be following)

[Curt Lee @curtjared_]

@umzrs Send

[Curt Lee @curtjared_]

@umzrs Image

[Eugene Khayman @EugeneKhayman]

https://t.co/ZtFFouHcqm

[Eugene Khayman @EugeneKhayman]

My community has $15b of yearly sales on Amazon with 800+ members.

These are small businesses. They employ real Americans and support local communities.

They do not have large margins to absorb shocks.

Every year Amazon squeezes them more and supports overseas Chinese sellers instead of local American businesses.

Now Amazon is hitting sellers with even more of a squeeze all back to back:

https://t.co/Xc1IeD5QHd has moved many sellers to DD+7
Meaning funds are held until 7 days after delivery, not simply paid out on the old cadence.
https://t.co/YkUKQvr0Uo just added a 3.5% fuel/logistics surcharge on fulfillment fees.
https://t.co/L9WWJUDkr8 top it off now Amazon Ads charges will be pulled directly from disbursements rather than floating on a credit card.

That combination matters.

Amazon already forces sellers into an environment where ads dominate visibility.
So now the same platform that pressures brands to spend more on ads is also tightening payout timing and pulling more cash out before sellers ever see it.

For a very large business, this is just a minor annoyance. But for a small business making payroll just got 50x harder.

Less cash on hand means:
less inventory
more stockouts
more debt
more strain on small teams
and ultimately a worse customer experience

This is not “supporting small business.”
It is starving the brands that create so much of the value customers come to Amazon for.

@WSJ @business @nytimesbusiness @BusinessInsider @ReutersBiz @CNBC @APBusiness

If you’re covering Amazon, local communities hit by a hard economy and large companies trying to squeeze hardworking Americans hit me up.

[Curt Lee @curtjared_]

@kamal_razzak CAMERA

[Kamal Razzak @kamal_razzak]

My clients cannot stop making money because of one ad format and one checklist.

I built a prompt system that replaces scripts with questions designed to pull out stories, USPs, and emotional triggers without the founder having to think about selling.

The questions do the heavy lifting. The founder just talks.

A single two hour session using this system produces over 100 clips because every question opens a different angle, a different hook, a different reason for someone to stop scrolling.

I have used this exact framework across more than 50 brands that I have scaled to seven and eight figures at MHI Media.

And the results are always the same.

Founder content shot this way outperforms UGC, outperforms polished studio creative, and compounds across paid and organic in ways that no other format can touch.

I am giving the full prompt list and the technical shoot checklist away for free.

Like+Repost+Comment “CAMERA” and I’ll send it to you
(Just follow me so I can message you)

[Curt Lee @curtjared_]

@EddChalk Clout

[Edd Chalk @EddChalk]

My OpenClaw ships banger ad briefs while I sleep.

Production-ready briefs. Scored. Validated through a QA skill tree.

And I am going to show you how to set it up in return for a little bit of clout

Here's what's actually running while I'm asleep.

OpenClaw has a skill graph. Three AI agents connected in sequence — each one feeds the next, and nothing moves forward until it passes.

The first agent is pure research. It's scraping the Meta Ad Library pulling 5–10 active competitor ads, extracting repeating hooks, mapping visual patterns, documenting copy structures, and analysing CTA approaches (offer vs urgency vs curiosity).

At the same time it's running Golden Pain Extraction — pulling verbatim emotional language from Amazon 3-star reviews, Reddit threads, TikTok comments on competitor videos, and customer service logs. Not summaries. Exact words real customers used. Each pain gets tagged and mapped to one of the 8 Life Force drives.

Then it runs an asset audit — lifestyle product shots, founder content, UGC, testimonials, before/afters. Everything gets catalogued.

All of that gets compiled into a research document. Competitor analysis. Golden Pains mapped to LFE8. Dream outcomes. Available assets. Recommended angles.

That document feeds the second agent — the brief writer.

It builds static briefs: 3 copy variations per brief, each with Headline + Subline + CTA. Left side: 3 USPs. Right side: Feature → Benefit mapping x3. Visual direction, do's and don'ts, product URL, primary image, drive assets — all included.

It builds video briefs: 3 hook variations per brief, each broken into Text Hook + Visual Hook + Audio Hook + Why It Works.

Then 3 full timed body scripts — [0–3s] Hook → [3–8s] Setup → [8–15s] Product → [15–18s] Proof → [18–20s] CTA.

The 3-Second Formula is embedded at the writing stage. Second 0–1: Triple Stack (visual hook, text hook, audio hook firing simultaneously). Second 1–3: The Promise. Second 3–5: The Rehook.

If the structure doesn't hit those timings, it doesn't get written.

Every brief then hits the QA agent. This is where most of them die.

Validation checklist: 10 Golden Rules scored out of 10.

Minimum 7 to pass.

Score below 7? It doesn't get sent to me. It gets rejected back to the brief writer with specific fix notes.

Not a soft pass. A directed rewrite. The loop runs until it passes.

Only when a brief clears every node does it hit my Telegram.

6 production-ready briefs. 3 static. 3 video. Validated hooks. Fresh angles built from real market intelligence.

Ready for designer handoff → testing → iteration → scale.

No docs opened. No prompts written. No hours wasted.

I've scaled 50+ brands to 7 and 8 figures at MHI Media.

I mapped the full skill tree — every agent, every node, every framework, every validation gate.

Like + Repost + Comment "CLOUT" and I'll send it over.
(Follow me so I can DM you)

Screenshot not revelant but the last 30 days aint too bad.

[Curt Lee @curtjared_]

@unleashxxd Farm

[Curt Lee @curtjared_]

@EugeneKhayman GET ME IN THEREEE

[Eugene Khayman @EugeneKhayman]

Trying this Giveaway Again!

1 VIP ticket to https://t.co/hUt2zNrwXH in NYC Oct 21 & 22 ($2,132)
$500 toward flight/hotel
$1,000 off https://t.co/xIgeQsT6JB membership (if you qualify)
1 Ticket to our MDS Tiktok Mastermind in NYC Oct 23 ($695)(if you qualify)

[Curt Lee @curtjared_]

@qpcx220 Arcads

[Curt Lee @curtjared_]

@marryevan999 UGC

[Curt Lee @curtjared_]

@FynCas FREE

[Curt Lee @curtjared_]

@MattOrlic Yes

[Matt Orlić @MattOrlic]

We scaled Qure Skincare from $0 to $50M+ in under 3 years.

Now I filmed a video showing the exact:

1. Meta Ads Strategy
2. Branding + Premium Pricing
3. Scaling Systems + Retention

Want the video for free?

Comment “Yes” + 🔁RT (Must follow for DM)

[iansells @iansells]

Dear Brands, Agencies, B2C App makers...
Can't believe I'm doing this...

I'm giving you $50 for free to spend on JoinBrands so you can see what makes us the best for your company to go viral.

Work with REAL creators/influencers/affiliates to promote your product, service, or app. These are not AI creators with no followers; we have creators with millions of followers ready to jump on your campaign.

I'm so confident you will love it, I'm going to pay for your first piece of content.

Comment "joinbrands" and all send you $50 to spend for FREE on our platform.
(Must like and retweet for DM to go through)