Custom Media

Custom Media is an award-winning, bilingual creative digital agency for market entry and expansion in Japan.

[Robert Heldt @RobertHeldt]

Navigating Japan’s SaaS Market: Localization and Partnerships with Shay Khosrowshahi, MD of YuLife Japan and Asia | AIM B2B https://t.co/TosGtt0ji6

[Robert Heldt @RobertHeldt]

We recently Asia AIM a podcast about B2B marketing in Japan and the wider APAC region. Check it out on:

Apple Podcast: https://t.co/fNphaBRN4N

Spotify: https://t.co/DvhZqM3VIK

YouTube: https://t.co/APUTba2tzz

#AsiaAimPodcast #AIMB2B #B2BMarketing

[Custom Media @custommediakk]

10 Digital Marketing Trends That Will Define 2025
The new year is shaping up to offer exciting possibilities in digital marketing, with plenty of opportunities in advanced AI tech, evolving consumer preferences and innovative marketing strategies. https://t.co/qNI59CpgGG

[Custom Media @custommediakk]

While cookies have been a crucial part of digital marketing for years, concerns about privacy, major regulatory changes, and transformations in how browsers work have altered the landscape. Here's how marketers are adjusting to this brave new world.

https://t.co/CHrSY9JhiN

[Custom Media @custommediakk]

Curious to know how the launch of our content marketing report went? This short clip captures the highlights of the evening, from the panel discussion to networking over dinner and drinks.

https://t.co/oLth6dhl4d

[Custom Media @custommediakk]

For Executive Fight Night XII, which was held at the Grand Hyatt Tokyo on May 31, Custom Media designed an app that let guests bet on fighters while donating to the Shine On! Kids charity. The app—and our team of volunteers—raised ¥1,375,000 in support of this worthy cause!

[Custom Media @custommediakk]

Take your #B2B #PR strategies to another level! In this piece which was originally published by the International Public Relations Association, you can discover strategies for creating compelling, narrative-based approaches.

https://t.co/5R9aZrvAeU

[Custom Media @custommediakk]

On May 28, Custom Media CEO Robert Heldt will be leading a workshop for the American Chamber of Commerce in Japan, titled “Content Marketing 101: Mastering Content That Cuts Through the Noise.” Stay tuned for a recap of the event!

https://t.co/SUSBaMD13H

[Custom Media @custommediakk]

The latest edition of our roundup of news in the #softwareasaservice industry in Japan focuses on leading companies making appearances at major trade shows and delivering talks. #saas

https://t.co/zpwmqDvOrq

[Custom Media @custommediakk]

How does the #B2Bsales decision-making process work in Japan? Custom Media CEO Robert Heldt explores questions like these and more that European companies should have answers for if they’re looking to expand to Japan.

https://t.co/NoRyWSHtpW

[Custom Media @custommediakk]

On a recent episode of BBN’s Podcast MixTape, Robert Heldt spoke with Annette Fernandes-Poyser about B2B marketing in Japan, covering everything from business etiquette to digital trends.

You can give it a listen here:

https://t.co/wftrEpisVl

[Custom Media @custommediakk]

When it comes to #accountbasedmarketing, the industry is moving away from cookies and placing greater emphasis on first-party data. It’s a business environment that demands innovative solutions. That’s why teaming up with PROPLUS DATA is a game changer.

https://t.co/c3r8eGmjfg

[Custom Media @custommediakk]

While generative artificial intelligence (GenAI) tools have been hailed as a disruptive force in #contentmarketing, many companies are using them without clear guidelines in place. These are some of the strengths and weaknesses of #GenAI.

https://t.co/pyvalzaF6R

[Custom Media @custommediakk]

From launches of new platforms to the adoption of #softwareasaservice solutions by food producers and financial companies, these are the stories that have been making news in the industry in Japan this month.

https://t.co/yRrn5hAML1

[Custom Media @custommediakk]

What better way to get ready for the new financial year in Japan—and celebrate Design Director Michael Pfeffer’s 10th anniversary—than a dinner at Soul Food House? The Custom Media team had a great night of dining, drinks, and conversation.

[Custom Media @custommediakk]

If you’re using a #CRM, you’re probably already sitting on a gold mine of data. But are you harnessing it to its fullest potential? Here are some tips that will help you use a CRM to turbocharge your marketing efforts.

#crmstrategy #crmsolutions

https://t.co/kci1OAuapv

[Custom Media @custommediakk]

Interested in finding out about the latest news in the #softwareasaservice industry in Japan? Check out this edition of the #SaaS Source, which looks at platform launches and adoptions by innovative businesses in a broad array of fields.

https://t.co/oDrSexxGDB

[Custom Media @custommediakk]

Last night at the Tokyo Digital Marketers Meetup, held at Servcorp’s location at the TOHO Hibiya Promenade Building, our CEO Robert Heldt delivered an informative and insightful presentation on #accountbasedmarketing, which was followed by a lively Q&A session. #ABM

[Custom Media @custommediakk]

This piece by our Creative Services Managing Director Anthony Head reveals how you can harness the power of data to determine how effective your employer branding efforts are, and how to improve them.

#employerbranding

https://t.co/xdBB5SLolQ

[Custom Media @custommediakk]

On a recent episode of the Scaling Japan Podcast, Robert gave an engaging and informative talk about account-based marketing in which he explained how this approach is transforming the way #B2Bmarketing is done. Read on for a recap!

https://t.co/D5o7JKSVnt