Christian Wirdemann

Brand Strategist - here to share my thoughts
AI assisted Branding Strategy and Brand Development

[Christian Wirdemann @CWirdemann]

A model becoming capable of a task and customers changing how they buy are two different events.

For a small business, I would watch both: what the technology can now do, and what clients actually request, compare or stop buying.

The first can warn you early. The second helps you judge whether your offer needs changing now. Treating either as the complete picture seems like an expensive way to make a decision.

[Christian Wirdemann @CWirdemann]

If you want AI to make an expert's knowledge available to the team, look at that person's calendar first.

Explaining decisions, reviewing colleagues examples and keeping guidelines current takes time.

If the workload stays unchanged, you have added another job for the person you hoped to free up.

I would make knowledge sharing part of the role, with time and recognition attached. Your AI project needs that work to happen.

[Christian Wirdemann @CWirdemann]

A better answer with AI does not tell you how much the person has understood.

Check the answer against a reliable source or through qualified review. Then ask the person to explain the reasoning and apply it to a slightly different case.

This output matters. So does recognising when the answer no longer fits.

I would want to see both before treating one impressive result as evidence of broader expertise.

[Christian Wirdemann @CWirdemann]

@Saadeghi Not sure if this metapher works...
AI written software "tastes" exactly as the handmade one. Maybe even better.

[Christian Wirdemann @CWirdemann]

@janos_barkoczi @Saadeghi This!

[Christian Wirdemann @CWirdemann]

@DaveShapi I am optimistic, we will be successfully fossilized🤣

[Christian Wirdemann @CWirdemann]

@AnBangli You are right. And we have to think about all those among us, that are not artists. There will be nobody paying someone extra, for doing their taxes by themselfes instead just by AI 🤣

[Christian Wirdemann @CWirdemann]

Do we really need a productivity argument for everything we enjoy doing?

Someone can use AI at work and still draw, write or build something by hand because the process matters to them.

The harder question is which part belongs in a commercial offer and which part you want to keep for yourself. A customer may not pay for your preferred process. Especially, if it´s more expencive.

But you are still allowed to enjoy it!

[Christian Wirdemann @CWirdemann]

@wono_strategy This is taking some unexpected turns 🤣

[Christian Wirdemann @CWirdemann]

But don´t they sell us their locked hardware "cheaper" than they would, if they loose the control over usage and have just the hardware margin?

[David Shapiro (L/0) @DaveShapi]

We're seeing the beginning of cognitive hyper abundance.

All software will be bespoke, customized, jailbroken, etc.

In that respect, the future is very cyberpunk, but in the best way.

No more corporate monopoly on software.

Open standards, open hardware, hackability, all of it.

In short: we're seeing the commoditization of software

[Christian Wirdemann @CWirdemann]

@DaveShapi But don´t they sell us their locked hardware "cheaper" than they would, if they loose the control over usage and have just the hardware margin?

[Christian Wirdemann @CWirdemann]

@eheh276837eheh @DaveShapi Not sure about that. At some point, math might get totally over their heads. Even with the solution present. How deep does the rabbithole math really go?

[Christian Wirdemann @CWirdemann]

@AndrewCurran_ Been there, done that.

[Christian Wirdemann @CWirdemann]

OpenAI announced US tests of visual ads during image generation for later this October. It says ads will remain separate from generated images and won't influence answers.

That makes me wonder what expectations customers will bring from that conversation to a business.

If someone has already explored their project with AI, does your website help them understand where your offer actually fits?

Announcement, October 5: https://t.co/Cyiwj5nD3c

[Christian Wirdemann @CWirdemann]

@travismakes We are not normal?

[Christian Wirdemann @CWirdemann]

When an AI request falls outside the approved scope, explain the available next step.

For example: this customer document cannot be used in the exercise. Use this fictional case instead;

Now the designated person can build the real workflow.

The employee can still practise while the document waits for a decision.

I would write rules this way whenever possible: make the boundary clear and give people an allowed route forward.

[Christian Wirdemann @CWirdemann]

Suppose AI lets your business deliver the same work in half the time. What happens to the other half?

You could serve more customers, improve the service, develop another offer or work less. Each choice needs different conditions.

More capacity alone does not create demand. And demand isn´t endless. Other´s using AI too!

Before calling saved hours a business strategy, I would name the destination for that time. Otherwise, the productivity number hides the decision that still needs to be made.

[Christian Wirdemann @CWirdemann]

@iamnotnicola local - okay. Trying this already myself.
But if it is offline, where does it take it´s informations from? And how does it communicate with the world to get things done for you?
Do you just want a static, speaking encyclopedia?

[Christian Wirdemann @CWirdemann]

And I don´t really believe in those "opportunities" to come for everyone.
One day there will be people like you, in control of ai systems running the world and there will the rest of us, hopefully not as underclass, but it seems kind of likely.

If someone is able to explain, how exactly this will work out differently, feel free to answer.

Of course there are massive opportunities, but greed nearly always wins. And i haven´t heard many politicians here even realising what is about to come.