CXD Studio | Creative B2B SaaS content marketing

Creative content marketing agency helping leading B2B SaaS brands grow | Founded by @katboyarsky + @gabrielap93

[CXD Studio | Creative B2B SaaS content marketing @cxdstudio]

We took a look back at some of the most popular content marketing trends from 2022 (hint hint... AI...) and put together our predictions for the year ahead (more AI...).

Who thinks this will be the year that video slows down? Not us!

Read more 👀 https://t.co/dlcdzo0WQ9

[CXD Studio | Creative B2B SaaS content marketing @cxdstudio]

✨ Cofounder goals ✨

[Katherine Boyarsky | Founder + CMO @ CXD Studio @katboyarsky]

Just another day hanging with my bestie building our dream business while chillin at a brewery 💁🏼‍♀️💁🏽‍♀️

Being your own boss = doing whatever you want

(Don’t worry about the stress dreams 😅)

📍@JacksAbby

[CXD Studio | Creative B2B SaaS content marketing @cxdstudio]

How do you fight burnout?

Here are 5 research-backed ways to prevent creative burnout from The Burnout Therapist:
1. Find creative community
2. Make time for fun
3. Turn to therapy
4. Create when you’re in a “flow state”
5. Proactively manage stress

https://t.co/qRRtgYIKGr

[CXD Studio | Creative B2B SaaS content marketing @cxdstudio]

Speed up every task in your day with our fave bookmarks and extensions for content marketers.

My personal fave is @gofullpage. I use it all the time!

Got more? Tag them here ⬇️

https://t.co/CVCcsLIz6c

[CXD Studio | Creative B2B SaaS content marketing @cxdstudio]

DYK we have a lil shop for creatives?

Check it out at https://t.co/9sQS9oX9Oz

#marketingtwitter

[CXD Studio | Creative B2B SaaS content marketing @cxdstudio]

As a B2B brand marketer, is your company on TikTok yet?

A few B2B SaaS brands are quickly growing on there, but it's hard to say if it's better for getting new users or for recruitment purposes.

More on the blog: https://t.co/2Rx63WMCTF

[CXD Studio | Creative B2B SaaS content marketing @cxdstudio]

What's in a content marketing audit?

Here's a quick cheat sheet, even if you've only got 30-45 minutes to dive in before your next marketing team meeting.

1. What content gets the most engagement?
2. Which pages convert the best?
3. How is month-over-month growth?

[CXD Studio | Creative B2B SaaS content marketing @cxdstudio]

What are you working on today, #marketingtwitter?

We've got a few industry trends reports going on, some strategic blog content, and an exciting landing page project for our internal team.

HBU? Anyone need a creative idea?

[CXD Studio | Creative B2B SaaS content marketing @cxdstudio]

Here's what you can take from this data.

1. Invest in content marketing + educating your audience.
2. Rethink your brand awareness strategy.
3. Look at your website with a fresh perspective. How's your homepage? Can visitors tell who you are + how you solve their problems?

[CXD Studio | Creative B2B SaaS content marketing @cxdstudio]

What does this mean for marketing in 2023?

Direct traffic means that a brand focused on brand awareness and content marketing -- getting their name out there so that the right people found out about it and wanted to learn more.

Here's how to use this data. ⬇️

[CXD Studio | Creative B2B SaaS content marketing @cxdstudio]

Do you consider yourself a creative?

What do you do for work or as a hobby?

We want to know! Introduce yourself in the comments and share why or why not. ⬇️

[CXD Studio | Creative B2B SaaS content marketing @cxdstudio]

What's stopping you from taking creative risks?

"The worst enemy to creativity is self-doubt." Sylvia Plath

[CXD Studio | Creative B2B SaaS content marketing @cxdstudio]

For creative marketing projects, the hardest part is getting started.

How do you push past that initial “.....”?

1. Review the project brief.
2. Browse some inspiration.
3. Map out the outline on the page, or put any ideas down.
4. Chip, chip, chip.

You got this. 💪

[CXD Studio | Creative B2B SaaS content marketing @cxdstudio]

At least twice a year, if not quarterly, take a close look at your marketing buyer personas.

Do they align with your current target audience? How's your messaging? Does it match your current offerings?

Time for a refresh? Use this guide: https://t.co/E2YqQbfLIi

[CXD Studio | Creative B2B SaaS content marketing @cxdstudio]

Need a great stat for your next piece of content, or inspiration for a new report?

Here are 10 awesome industry research reports from 2022.

(Bookmark for later 🔖)

https://t.co/NQr012koB5

#marketingtwitter #marketingstats #industrytrends

[CXD Studio | Creative B2B SaaS content marketing @cxdstudio]

@IAmPatyRubio Yes! Tons of brands are now changing the navigation of their websites to be based on use case rather than product or feature. Seems to be working!!

[CXD Studio | Creative B2B SaaS content marketing @cxdstudio]

@ronaldcoyle @katboyarsky @gabrielap93 @ThatChristinaG @Dmurr68 @BrianHurst01 @amaBoston @CJ_250marketing @SwordandSpark TY for the suggestions!!! Followed!! 🙌

[CXD Studio | Creative B2B SaaS content marketing @cxdstudio]

What's up, #marketingtwitter? 👋

We're CXD Studio, a content marketing agency founded by @katboyarsky + @gabrielap93. It's been... a minute. 🙃

Who should we be following in #contentmarketing?

Follow us for advanced content marketing tips, case studies, + ideas.

[CXD Studio | Creative B2B SaaS content marketing @cxdstudio]

Done and done ✅

[CXD Studio | Creative B2B SaaS content marketing @cxdstudio]

Stock video footage was always filmed horizontally... but with the rise in TikTok and mobile-first video social media platforms, will commercial videos change to vertical? #ShowerThoughts #FromADesigner