Rick Rubin’s House on the Mountain test:
Create according to your own taste, not for applause, critics, algorithms, or market demand.
“Imagine going to live on a mountaintop by yourself, forever. You build a home that no one will ever visit. Still, you invest the time and effort to shape the space in which you’ll spend your days. The wood, the plates, the pillows—all magnificent. Curated to your taste.”
“This is the essence of great art. We create our art so we may inhabit it ourselves.”
“I'm willing to go to extremes to make the thing that I want to inhabit and it's not for anyone else. it's just for me.”
Incoming Apple CEO John Ternus gave commencement speech at Penn Engineering School in 2024.
He does version of Steve Jobs “paint both sides of the fence even if other people don’t know” attention-to-detail story…about screws for the Cinema Dislay monitor:
“Here’s my first [advice]: the care that you put into your work really matters. My first project at Apple was the Cinema Display. It was a large desktop monitor. It had a beautiful clear plastic enclosure that was held together with some screws coming in from the back. These screws were made of stainless steel, and the head of every screw was machined to have a pattern of concentric grooves that shimmered like a CD when light moved across it. I should probably say, if some of you have never seen a CD before, you can ask your parents afterward.
At some point in my first year, I found myself at a supplier facility. I was far away from home, it was well past midnight. I was using a magnifying glass to count the number of grooves on the head of this screw, which, remember, lives on the back of the display. And I was arguing with the supplier because these parts had 35 grooves, they were supposed to have 25.
I distinctly remember stepping back for a minute and thinking to myself, “What the hell am I doing? Is this normal?” And I thought about it, and I realized it might not be normal, but it’s right. It’s right because I’d already spent months working on that product, and if you’re going to spend that much time on something, you should put in your very best effort. Maybe a customer notices, maybe they don’t, but either way, whenever I saw one of those displays on someone’s desk, it mattered to me to know that my teammates and I had considered everything about it and done the very best job we could.”
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H/T to @kevg1412 for flagging this: https://t.co/mXrkvpfMej
The Nationals have been running the first and third double steal that you just don’t see in the pros anymore
And, it’s been working 😂
This Nationals team is pure chaos
Steve Jobs on How to Develop Taste:
“I don't think my taste in aesthetics is that much different than a lot of other people's.
The difference is that I just get to be really stubborn about making things as good as we all know they can be.
That's the only difference. “
The interviewer says, “I think you’re being modest”
“Well, things get more refined as you make mistakes. I've had a chance to make a lot of mistakes.
Your aesthetics get better as you make mistakes, but the real big thing is if you're going to make something, it doesn't take any more energy and rarely does it take more money to make it really great.
All it takes is a little more time, not that much more, and a willingness to do so.
A willingness to persevere until it's really great.”
Most tech companies break out product management and product marketing into two separate roles: Product management defines the product and gets it built. Product marketing wires the messaging- the facts you want to communicate to customers- and gets the product sold. But from my experience that's a grievous mistake. Those are, and should aways be, one job.
There should be no separation between what the product will be and how it will be explained- the story has to be utterly cohesive from the beginning. Your messaging is your product. The story you're telling shapes the thing you're making.
I learned story telling from Steve Jobs. I learned product management from Greg Joswiak. Joz, a fellow Wolverine, Michigander, and overall great person, has been at Apple since he left Ann Arbor in 1986 and has run product marketing for decades. And his superpower- the superpower of every truly great product manager- is empathy. He doesn't just understand the customer. He becomes the customer.
So when Joz stepped into the world with his next-gen iPod to test it out, he fiddled with it like a beginner. He set aside all the tech specs- except one: battery life.
The numbers were empty without customers, the facts meaningless without context.
And, that's why product management has to own the messaging. The spec shows the features, the details of how a product will work, but the messaging predicts people's concerns and finds way to mitigate them.
- #BUILD Chapter 5.5 The Point of PMs
Steve Jobs made his most accurate prediction in 1992, and it was the productivity revolution nobody saw coming.
During a lecture at MIT, while leading NeXT, he broke down what it actually takes to bring a new product to life:
"You come up with a new product, it's only three things. It's an idea, it's a salesforce, and it's a custom app to bang on databases to make the product real, to do the mortgage swaps or whatever it is you want to do. Without the app, you don't have a product."
He saw what most people were still blind to: software had quietly become the product itself.
Jobs described a mounting pressure building inside corporations, a demand from the front lines for more and more operational applications.
Not one or two tools. A continuous, accelerating need.
He then went further to describe exactly where he saw it all heading:
"This is the next big revolution in desktop computing, to create these operational applications, to attack operational productivity, and to automate the way we do things through custom applications."
He wasn't talking about better word processors or faster spreadsheets.
He was describing a world where custom software becomes the backbone of how entire organisations operate, with every business process living inside an application built specifically to serve it.
That world arrived and we call it SaaS.
Salesforce, Workday, ServiceNow, HubSpot — the entire modern software stack that companies now run on reflects exactly what Jobs anticipated standing in front of MIT students over 30 years ago.
Most people in 1992 were still thinking about personal productivity tools. Jobs had already moved on to the next question:
How do you use software to transform how entire organisations operate?
He was 30 years early. But he was right.
@newstart_2024 1.5 years on zepbound, lost 90 and now have a BMI of 21. I’ve actually gained muscle mass, lowered my bp, and reduced my cholesterol to shockingly low levels. Taken off of my meds for both conditions. This is my only med now.
@Aedonatwar@TheShiftJournal@xKnowledgeBANK No, you’d answer but he would just wait to see if you started rambling and wasting time. That was the test. He was checking to see how focused you were.
50 years of @Apple
From the early days of the #iPod to bringing the #iPhone into the world, some of the most formative years of my career were spent there. The products and teams stay with you. But more importantly so does how Apple thinks.
A few lessons that have held true for decades:
1) Start with the user, not the tech. The question isn’t “what can we build?” but “what problem actually matters?”
2) Focus is everything. Apple is defined as much by what it says no to as what it builds.
3) End-to-end matters. Hardware, software, services. It all has to work together.
4) Details are the product. What feels small is what users remember.
5) Debate hard. Commit fully.
6) Build for the long term.
We’re in another moment of massive technological change. The fundamentals haven’t changed.
The companies that win build things people actually use and can’t imagine living without.
Congrats to everyone who has been part of Apple’s first 50 years! 🙌
It wasn’t just Pixar, he did this for everything. All the software ideas/features were presented in prototype form, many times with numerous variations prepared in case he didn’t like some aspect of it. Apple Park had numerous full size experience prototypes built…