The Cy.R.U.S. System

Tactile Beauty Packaging Design for the Visually Impaired • The Future of Sight is Touch🫶

[The Cy.R.U.S. System @cyrus_system]

The CyR.U.S. System stands for Raised Universal Symbols. It was developed by our founder, Victoria Watts, and inspired by her son Cyrus, who was born blind. CyR.U.S. is the only modern tactile language designed to convey product identity, information, and usage. 🫶

[The Cy.R.U.S. System @cyrus_system]

[ID 1: hand holding up two Sore throat Dual action lozenges packages. Each package features braille. In the front is Blackcurrant and in the back is honey and lemon. These are pictured in an aisle in a Superdrug.]

[The Cy.R.U.S. System @cyrus_system]

Did you know that in most of the European Union countries, braille is mandatory on pharmaceutical packaging? In the U.S. including braille or any other tactile indicators to packaging is an optional guideline but not a requirement.
Additional text and ID in thread below

[The Cy.R.U.S. System @cyrus_system]

Distinguishing between pharmaceutical products isn’t just a problem exclusive to the blind and low vision community—it’s a problem for all of us.

#Braille #TouchTags #TactileIdentifiers #TheCyRUSSystem

[The Cy.R.U.S. System @cyrus_system]

packs. On the left is Home Care, in the middle is Skin Care, and to the right is Self-Care. Beneath it is the CyR.U.S. slogan “The future of sight is touch”.]

[The Cy.R.U.S. System @cyrus_system]

Learn the CyR.U.S. System with Cyrus.💛

Meet my son, Cyrus. He was born with a genetic eye disorder that affects the retina with symptoms that include vision loss or blindness, retinal detachment, and strabismus. He was the inspiration for the creation of the CyR.U.S. System.

[The Cy.R.U.S. System @cyrus_system]

holding up a product. Cyrus feels the symbol and is asked what the product is. Cyrus is able to tell that the product is conditioner due to the Touch Tag. The video then transitions to a screen with the CyR.U.S. logo at the top. In the middle is a picture of the three Touch Tag

[The Cy.R.U.S. System @cyrus_system]

[Video Description: Hajar holds up a sheet of Skin Care Touch Tags. She shows facial cleanser and moisturizer and applies Touch Tags. The symbol for facial cleanser, a circle with a vertical line through the center. The symbol for facial moisturizer, a horizontal wavy line. ]

[The Cy.R.U.S. System @cyrus_system]

#Repost Thank you @hajarathompson for sharing Touch Tags with your audience! We’re so excited you love Touch Tags as much as we do! Be the first to get Touch Tags by going to https://t.co/apzSrbFrkD and signing up for updates! 💛

Video Description in Thread!

[The Cy.R.U.S. System @cyrus_system]

[Video Description: Heather holds up a sheet of Skin Care Touch Tags. She shows a cleanser and a moisturizer and applies Touch Tags. The symbol for facial cleanser is a circle with a vertical line trough the center. The symbol for facial moisturizer is a horizontal wavy line]

[The Cy.R.U.S. System @cyrus_system]

#Repost Thank you @heatherhutchisonmusic for sharing Touch Tags with your audience! We’re so excited you love Touch Tags as much as we do! Be the first to get Touch Tags by going to https://t.co/apzSrbFrkD and signing up for updates.

Video Description in thread!

[The Cy.R.U.S. System @cyrus_system]

#Repost Part 1! We are so happy Natasha Caudill loves her Touch Tags! Be the first to get yours by going to https://t.co/apzSrbFrkD anf signing up for updates on our Summer 2023 launch! Link to website in our bio! #CyrusSystem #TouchTags #UniversalDesign #AccessiblePackaging

[The Cy.R.U.S. System @cyrus_system]

[The first character says, “It’s not CyRUS]

[The Cy.R.U.S. System @cyrus_system]

Let's be real, the beauty industry isn't the only industry that ignores the needs of disabled consumers. CyR.U.S. is here to make all products accessible, one industry at a time. 😉

(Follow thread for video description) 🧵

#CyrusSystem #AccessibilityAwareness #Packaging

[The Cy.R.U.S. System @cyrus_system]

[Video description: When the first character speaks, the onscreen text reads "Some of us, not going to name names…Are pretty bad at making accessible products." CyRUS asks "Is it me?" The first character replies "No." The beauty industry asks "Is it me?"] (1/2)

[The Cy.R.U.S. System @cyrus_system]

Big things are coming…so here’s a little sneak peak 🫣 Stay tuned..

[Video description: Behind the scenes images from a Touch Tags by CyRUS photoshoot fill a white canvas and then dissappear to reveal the Touch Tags logo.]

#TouchTags #BTS #TouchTagsByCyrus #CyrusSystem

[The Cy.R.U.S. System @cyrus_system]

#AccessiblePackaging #AccessibilityAwareness #Packaging #CyrusSystem #TouchTags #Blindness #Dyslexia #Autism #DisabilityAwareness #Communication #TactileLanguage

[The Cy.R.U.S. System @cyrus_system]

CyR.U.S. is a system of tactile universal symbols for packaging designed to communicate product information with a single touch! Tactile language benefits those with low vision, blindness, autism, dyslexia, foreign language speakers, and the sighted who want easy product ID!