Cyrus Korn

Time Slip ~ OUT NOW | Producing music, creating, growing and changing my mind all the time. Based in Berlin. Behind @thebrokecurator. Formerly @upcomingstudio.

[Cyrus Korn @cyruskorn]

This whole thing—music, coffee bags, videos—is just me trying to stay curious, create stuff I care about, and hopefully bring a few people along for the ride.

[Cyrus Korn @cyruskorn]

@thebrokecurator For the marketing, the story I told was about how I made the coffee bag—not what the product is. Next time I’ll flip it: product first, process second. Let’s see what happens.

[Cyrus Korn @cyruskorn]

I started a project called @thebrokecurator. The first product? A bag of coffee beans that looks like a fashion item. A textile label sewn onto the bag. No one asked for it. That’s exactly why I did it.

[Cyrus Korn @cyruskorn]

My dad and I run @thebrokecurator together. He brings the retail knowledge and the funds. I bring the design and the chaos. Dream team.

[Cyrus Korn @cyruskorn]

I ran Meta ads on the first product drop @thebrokecurator. Learned a ton. Didn’t make profit. Not surprised. You need brand, story, and audience before paid ads work.

[Cyrus Korn @cyruskorn]

Collaborations are great. You feel alive when you create with someone. It’s like socializing with purpose.

[Cyrus Korn @cyruskorn]

Streaming doesn’t pay. I’m growing my audience because I want to play live. Sell merch. Build something beyond the Spotify platform.

[Cyrus Korn @cyruskorn]

Instagram shows reels to way more people than photo posts. So I’m building short videos for every track. One per week, 30s each. It’s not just promo — it’s a chance to explore visually.

[Cyrus Korn @cyruskorn]

Shot fashion-style photos of my friend holding the coffee like it was a designer bag. Abstract. You barely see the product on them.

[Cyrus Korn @cyruskorn]

I used to overthink every song, every post, every shot. Now I just try to make something cool and move on. That’s how you keep going.

[Cyrus Korn @cyruskorn]

You can’t build momentum by perfecting. You build it by publishing.

[Cyrus Korn @cyruskorn]

Collaborating with other artists always brings out things I’d never come up with on my own. And it helps reach people who’d probably love my music but haven’t heard it yet.

[Cyrus Korn @cyruskorn]

Every product I make is a little imperfect. And I’m fine with that. I’d rather have a track record of 10 weird experiments than one thing that took forever and nobody cared about.

[Cyrus Korn @cyruskorn]

Nicole and I are now working on music video concepts to accompany the upcoming track. Like before, we’re thinking one reel per week for four weeks. A story told in fragments.

[Cyrus Korn @cyruskorn]

If you don’t finish something in the time you gave yourself, you’re not there yet. That’s okay. Finish it anyway. Ship it imperfect, try again next time.

[Cyrus Korn @cyruskorn]

After finishing a project, I always feel a little sick of it. So it's kinda nice to plan releases weeks in advance. I need time to forget it a little — to fall in love with it again before I share it.

[Cyrus Korn @cyruskorn]

I hate when product videos feel like ads. I want people to be entertained and only realize it’s a product promo at the very end. It’s a game of curiosity.

[Cyrus Korn @cyruskorn]

Instagram reels are for reaching new people. Email is for keeping them. Spotify is just the music. That’s the equation I’m testing right now.

[Cyrus Korn @cyruskorn]

Started @thebrokecurator because I couldn’t afford the items I loved. So I made my own. Curation turned into creation. Full circle.

[Cyrus Korn @cyruskorn]

Reels on Instagram are now my visual playground. Some abstract, some story-driven. All of them tied to the music. No rules, just me figuring it out as I go.

[Cyrus Korn @cyruskorn]

@thebrokecurator I didn’t overthink the label design. First idea? Good enough. Save the rest for the next product. I’d rather ship 10 imperfect things than spend 3 months chasing the perfect one.