You know how @ryancohen has been talking about using @gamestop stores as live commerce hubs for content creators? Yeah, we're literally doing that today & I'm the first person to ever do it. This is insane, exciting & nerve-wracking. Wish me luck! π«π₯
https://t.co/7ZVCtNjnW0
Introducing Immutable Audience: the growth engine for pre-launch Steam games.
(btw we didnβt spend $50k on a viral launch agency - so if you think this is cool just share it for free i guess)
Game marketing is broken.
Every year PC studios spend billions to grow their games, and yet:
- they donβt know which channels are actually working
- only a fraction of wishlist sources can be tracked
- of those people who DO wishlist games, the rate of those who go on to purchase is falling
After 8 years building games ourselves, and working with over 700 studios, the need for something new was obvious.
So, we built Audience.
How it works:
1. Audience pulls in real time data from your players across Steam, social media, ad platforms, influencers and more
2. It stores this marketing data in your player CRM, and uses our Enhanced Attribution to identify the one channel driving 80% of your wishlists
3. Finally, it generates a custom growth audit, reviewing your real time data against winning strategies from hundreds of games to identify the most effective ways to get you wishlists each week
During Audienceβs beta weβve already seen incredible results.
We helped one game grow by over 300k wishlists in 2 months, and then more than *doubled* the rate of those players who converted into paying customers, compared to relying on Steam alone.
For the last few months the team at @Immutable has been heads down building.
Weβre incredibly grateful to our community for your support as we onboard the world. Slowly, then all at once.
To celebrate the launch, weβre offering one month of Audience for free to any studio that signs up by commenting on this video.
And for the first 100 studios that comment, weβll create you a custom growth plan for free.
Comment βAudienceβ and weβll send it through.