The Indian baby & kids aisle is finally getting interesting.
Six D2C brands building for actual Indian parents, not the aspirational import version of them.
New on the blog → https://t.co/oXR8dh9Dr6
@kidbeaofficial#IndianD2C#BabyProducts#IndianKids
Cruelty-free is a claim. A certification is proof.
There's a big difference in what each costs a brand to earn and what each tells a consumer.
Most Indian D2C beauty brands know this. Not enough of them say it clearly.
#d2c#skincare#cleanlabel
Most Indian D2C brands have a great product and a forgettable reason to believe it.
The ones worth knowing are the ones where the sourcing story is the product story.
#indiand2cbrands#d2cbrands