Depu Chakrabarti

Fractional Amazon CMO for private label brands | Scaling 6-fig sellers to 7-8 figures via PPC, SEO & A+ Content | $10M+ generated | DM "SCALE" for a free audit

[Depu Chakrabarti @d_chakrabarty_]

If you're only running Sponsored Products on Amazon, you're playing on one stage of a four stage advertising platform.

The brands investing in full funnel today are positioning for every surface Amazon opens next.

#AmazonAds

[Depu Chakrabarti @d_chakrabarty_]

Amazon just announced a major ad expansion.

Best Buy Ads now gets access to Fire TV ad inventory on all Insignia TVs. Powered by Amazon Ads tech. Live February 2027.

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[Depu Chakrabarti @d_chakrabarty_]

CTV ads require video creative. If you don't have Sponsored Brand Video or product demos, start building them now.

February 2027 is five months away. The brands with video assets ready on day one will capture the early advantage.

[Depu Chakrabarti @d_chakrabarty_]

Amazon Accelerate starts tomorrow in Seattle.

Every announcement will accelerate this compression. Better AI tools. Deeper analytics. More sophisticated advertising.

Adapt early or get compressed.

#AmazonFBA

[Depu Chakrabarti @d_chakrabarty_]

Marketplace Pulse calls it The Great Compression.

The Amazon seller base shrank 31% in four years. But revenue per seller has never been higher.

What's actually happening ↓

[Depu Chakrabarti @d_chakrabarty_]

Traffic per active seller is up 31% since 2021.

Fewer people competing for the same growing pool of shoppers.

This is not a story about Amazon getting harder. It's a story about Amazon getting more rewarding for sellers who build real systems.

[Depu Chakrabarti @d_chakrabarty_]

The data is first party from Amazon. Not estimates from third party tools.

It is the most accurate picture of your sales funnel that exists. And it is free.

Open it Monday morning.

#AmazonFBA

[Depu Chakrabarti @d_chakrabarty_]

Amazon is literally showing you where you lose sales. For free.

It is called Search Query Performance. Most sellers never open it.

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[Depu Chakrabarti @d_chakrabarty_]

I check this every Monday for every brand I manage. Takes 20 minutes.

Sort by query volume. Compare impression share to purchase share on your top 20 keywords. The biggest gap is your optimization target for the week.

One keyword at a time.

[Depu Chakrabarti @d_chakrabarty_]

Every mistake made the next brand better.

That's the difference between a VA running tasks and a partner who already paid the learning curve.

Which of these have you experienced?

#AmazonFBA #AmazonPPC

[Depu Chakrabarti @d_chakrabarty_]

I've managed Amazon PPC for 20+ brands over 8 years.

These are the 5 most expensive mistakes I made with real client budgets.

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[Depu Chakrabarti @d_chakrabarty_]

What I do differently now:

→ No ads until listing converts organically → Track TACoS, not just ACoS → One keyword, one campaign, one budget → Search terms every Monday morning → Fix the page before scaling traffic