1960s: "COBOL will let non-programmers make the software!"
1980s: "4GLs will let non-programmers make the software!"
2000s: "UML will let non-programmers make the software!"
2020s: "AI will let non-programmers make the software!"
Microsoft unveiled what some called the Google-killer this week: its integration of ChatGPT into the company's Bing search engine. But Google, not to be outdone, lifted the curtain on its own AI chatbot, Bard.
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Phil Kotler's groundbreaking textbook came out 55 years ago. Sixteen editions later, he and coauthor Alexander Chernev discuss how big data, social media, and purpose-driven branding are moving the field forward | By @KelloggSchool https://t.co/2Xn2RZjm5H