YourAdChoices.ca | PoliticalAds.ca

The Digital Advertising Alliance of Canada is responsible for AdChoices (targeted ads self-regulation) & the Political Ads program ( in Canada.

[YourAdChoices.ca | PoliticalAds.ca @DAACanada]

The DAAC can now be found on Bluesky! https://t.co/WL8KH7g0cX

#Bluesky #BlueskySocial

[YourAdChoices.ca | PoliticalAds.ca @DAACanada]

Start the new year off right with some fresh information about the DAA & DAAC control tools available for consumers with DAA CEO Lou Mastria. Tune in Jan. 8, at 2:00 pm ET.

Register for free: https://t.co/cAYPw4E5tQ

#webinar #freewebinar #privacy #adtech #advertising

[DAAUSA @DAAUSA]

On @TrustArc webinar -- when cookies were the prevalent ID #adtech methodology, 5 years back, #privacy was easier to manage. Now, #DAAPrinciples govern all types of identifiers at work today as marketers deploy multiple targeting methods, responsibly, says @lmastria

[DAAUSA @DAAUSA]

So happy to give our friends at @DAACanada a briefing on USA #ConsumerControl tools in a 'Cookies & Beyond' Era | @lmastria | https://t.co/FY7EjJqtgZ

[YourAdChoices.ca | PoliticalAds.ca @DAACanada]

Thank you to everyone who came in person or tuned in online to the DAAC Summit 2024. Check out our blog post for a summary and some photographs of the day: https://t.co/JyYVxyzDjG

Thank you again to @Google and @Didomi_io for sponsoring this year’s Summit!

[Didomi @Didomi_io]

We had a fantastic time at the DAAC Summit 2024 in Toronto! 🇨🇦

#Thankyou @DAACanada for putting together such a valuable event and to all the attendees who made it a success 🙌

The engagement and questions from the audience highlighted the importance of forward-thinking strategies in privacy and consent collection.

Let's continue advancing privacy #Innovation!

#DataPrivacy #DAAC2024 #ConsentManagement

[YourAdChoices.ca | PoliticalAds.ca @DAACanada]

The agenda for the DAAC Summit is LIVE! 🎉

But that's not all – we’re delighted to announce that this year’s event also offers Continuing Professional Development (CPD) credits! 🙌

Reserve your spot today:
https://t.co/O9dO6DEWEL

#DAACSummit #AdTech #Privacy

[COMMB @COMMBCA]

AdAi Toronto is happening very soon, with @CineplexMedia as our Title Sponsor! Join us on September 24 at the Globe and Mail Centre for a day of AI and advertising insights. Big thanks to all our sponsors for making this event possible!

Check out our pinned tweet for tickets

[DailyDOOH #AdTECH #DOOH #AI @DailyDOOH]

Here's the FULL Speaker Line Up For The AdAI Conference in Toronto on Sept 24 https://t.co/qroNHtkmH0 @AdQuick @BentleySystems

@Broadsign

@DAACanada @EnvironicsA

@leger360
@quividi @profectio

@SinglestoreDB

@spotzicom @MediaResources

@COMMBCA @DailyDOOH #AI

[Next Campaign @nextcampaign_ca]

🚨📣🚨 Julie Ford will join us at the #NextCampaignSummit on Sep 12, 2024!

Julie is the Executive Director of @DAACanada, the Canadian arm of the AdChoices self-regulatory program for interest-based advertising (https://t.co/6SFVf3UGD6) and the Political Ads program for advertising transparency (https://t.co/VqGQUuvjdT). Julie handles all program administration and advocacy and has been leading the association since 2015.

Julie also assists @DAAUSA with projects across North America, all to provide greater consumer transparency and choice for relevant & political advertising.

Before her role with the DAAs, Julie worked in various senior positions on the ad network, agency, and association sides throughout her digital career, which started in 2000.

We're looking forward to having Julie join our esteemed group of panellists!

#cdnpoli #politicaladvertising #politicalads #youradchoices

[DailyDOOH #AdTECH #DOOH #AI @DailyDOOH]

Registration For The Annual AdAI Conference Now Open https://t.co/qroNHtkUwy @COMMBCA @Broadsign @DailyDOOH @AdQuick @SinglestoreDB @EnvironicsA @VerticalImpress @leger360 @DAACanada @tombras @NVIDIAAI @GroqInc #AI Tuesday Seotember 24 in Toronto

[Garrett Johnson @garjoh_canuck]

This excellent paper studies the impact of Apple’s App Tracking Transparency. E-commerce firms that are more reliant on iOS or Meta see almost a 40% revenue decline 🤯🤯🤯 Small firms are hit most.
Highlights the critical role that personalized ads play in the economy.

[DAAUSA @DAAUSA]

#DAASummit24 | @lmastria CEO of DAA explains how #DAAPrinciples are focused solely on key consumer questions - Why this ad? What can I do to control data collection about it? #Selfregulation matters greatly.

[YourAdChoices.ca | PoliticalAds.ca @DAACanada]

Excited to announce that DAAC has won the Canadian PICCASO award for Not For Profit Leadership! Thank you to our incredible board and program participants. Together, we’re making targeted digital advertising more transparent. #PICCASOAwards #AdChoices #DAAC #PICCASOAwardsCanada24

[DAAUSA @DAAUSA]

Whichever identifier brands use for interest-based advertising, DAA Principles apply. Did you know that hashed phone numbers now are incorporated in DAA consumer choice "token" opt-out tool, alongside hashed email? Smartphones AND landlines in USA and Canada | @DAACanada

[DAAUSA @DAAUSA]

Catch up on #CookiesAndBeyond & DAA Tools at @DAACanada 10th Anniversary Webinar Series, 10am ET tomorrow (May 24): https://t.co/D2FD81xWgo

[Lexpert @Lexpert]

As interest-based advertising evolves there’s an urgent need to understand changes, says @DAACanada. AdChoices is a comprehensive, industry-leading tool for organizations' privacy toolboxes.

https://t.co/oqPFplgL4L

[Lexpert @Lexpert]

As interest-based advertising evolves there’s an urgent need to understand changes, says @DAACanada. AdChoices is a comprehensive, industry-leading tool for organizations' privacy toolboxes.

https://t.co/IELkBzaiIj

[YourAdChoices.ca | PoliticalAds.ca @DAACanada]

Join our next #webinar that features Lou Mastria, President and CEO of the DAA US, who will provide an update on all the DAA tools available for the interest-based advertising industry. Register for free below!

https://t.co/3N8lSE0XXW

[Lexpert @Lexpert]

As interest-based advertising evolves there’s an urgent need to understand changes, says @DAACanada. AdChoices is a comprehensive, industry-leading tool for organizations' privacy toolboxes.

https://t.co/HmPJgb0zZa