Twitch will use your streams to train AI.
@zachbussey leaked this info. He's a great resource for streaming news.
My role is to help you understand what news actually matters, and what it means for you / the industry.
So here's what you need to know:
Your stream data is incredibly valuable.
Livestream data is some of the most valuable for training AI.
- It's multimodal (video, audio, text chat) which is very in-demand in the data market
- It's social data. Real people interacting with each other teaches models to engage socially and have personalities (ai is very bad at this rn)
- It's unscripted. The same reason Reddit data is so valuable: it's real
- There is a lot of it. Millions of streamers, billions of hours of data
Here's what Twitch will (probably) use this data for.
None of this is confirmed, but we can make assumptions.
1. Generic foundation model training. This is boring & low stakes, these already exist and don't really hurt you
2. Livestream-specific products like auto-highlights / clips, moderation, streamer co-pilot tools, etc. They want to keep streamers & not make y'all use other tools in this category
3. But the worst one... they could use this to create AI streamers.
You're probably thinking "they can't do this! I own my content."
The unfortunate reality is....
Twitch vs. Kick vs. YouTube ToS & Your Rights
You do not own the rights to your content on Twitch. They can sell your data to whoever they want and you agree to this by using the platform.
But there is a silver lining: their rights are non-exclusive and you keep copyright.
YouTube has the best platform rights for creators. You retain all ownership, their license is limited to just running their platform, AND they already have AI as *opt-in*.
Kick is the worst... specifically the Kick Partner Program. Kick has a permanent, exclusive, sub-licensable buyout. You lose the right to license elsewhere the moment you monetize.
So what's the actual problem for streamers?
When platforms own the ability to sub-license your data, they can sell it to other companies and use it however they want.
Twitch and Kick both have this ability. YouTube does not.
If you stream on Kick or YouTube, you could end up as unpaid Research & Development for an AI that replaces you.
There is precedent...
The content rights argument is playing out across many industries.
- SAG-AFTRA went on strike in 2023 and won
- Reddit makes ~$130M /yr from Google & OpenAI. Redditors receive none of it
- Federal legistlation battles are happening, like the No Fakes Act
And many more.
Why Twitch Might Grant Opt-In
If you don't like AI, you probably would love to know that Twitch has potential to grant an opt-in feature similar to YouTube's
Amazon has a large team of very talented lawyers. Litigation is very expensive, especially in a completely new category. Having opt-in consent could prevent a lot of headaches for their (expensive af) legal team.
Also, YouTube already has this feature. If Twitch rolls out a forced default while its biggest competitor lets creators choose, Twitch looks anti-creator by direct comparison & loses users
How to Make Money From Your Own Data
You want to be paid for your data, not these big companies.
That's why it's crucial to maintain the ability to sub-license your content (which KPP does NOT allow, Twitch & YouTube are safe)
In order to make money from your data, you need to join an aggregator platform. These platforms pool users together to sell and monetize their data.
It's going to happen anyway. You might as well be the beneficiary of it.
Lmk if you want platform recommendations.
What You Should Do Now
1. Demand an opt-in toggle like YouTube. Twitch has caved to pressure before
2. Keep copies of all your VODS in case you want to license them someday. This will be a new revenue line for streamers over the next few yrs
3. If you really hate this, stream on YouTube
4. If you are a Kick Partner, consider leaving the platform or renegotiating your contract
The simple conclusion is...
The move isn't to rage against AI or roll over for platforms
Your move should be to force Twitch to say what they're building and demand the right to choose
Protect your rights and force consent, then you decide whether to license your data for money or withhold it entirely
Good luck everyone.
Thank you to everybody, who has used my video and my links to build their IRL backpack
This will amount anywhere from 40 to 80 bucks in Amazon credit which I will use to feed my dog and replace small electronics, maybe get something neat for a future stream as well.
This is the millionth reminder that silencing dissent like this at a public city council meeting is fascism to its core. Many of you espouse fascist Ideology without knowing it, and that scares the piss out of me.
Viral raccoon Jimothy has been turned into a pet in Stardew Valley thanks to a mod
Kirbysteaks added him as a purchasable farm animal, letting players build an army of Jimothys
@doodybeardLIVE i'm gonna try this my next stream. i always thought back in the day that it was bs, but having time away from streaming, watching more pros, etc, has shifted my mindset, especially w this anecdote. 🖤
People don’t realize how much this could change the gaming market.
When physical games disappear, it doesn’t just affect collectors. It affects the entire ecosystem around gaming.
Retro game stores? Many of them survive because people still buy, sell, and trade physical games. As physical media declines, some of those stores will have a much harder time staying open.
Collector’s Editions? If everything becomes digital, what’s the incentive? Are people really going to spend $200+ for a few digital cosmetics and a downloadable license? A huge part of what made those editions special was owning something tangible.
And don’t think retro prices won’t be affected. As fewer physical games are produced, the older ones become even more desirable. Supply goes down, demand goes up, and prices climb even higher.
This isn’t just about preferring discs over downloads. It’s about ownership, preservation, accessibility, local game stores, collectors, and the future of gaming as a whole.
There’s so much more at stake than people realize, and I don’t think the long term impact is good. #supportphysicalmedia