The account, creative, strategy and media team at VaynerMedia, the agency behind Planters' ad, is entirely female, and two of the women are biracial, according to the agency #SuperBowlLVII
Based solely on personal exposure to broadcast, social and OOH ads, I’m estimating the total marketing budget for Sportsbooks entering Ohio at $75 billion. Who’s taking the under?
Being in corporate social media leadership is extremely bizarre because you have to build a budget, meet OKRs, and justify ROI while also speaking fluent meme and knowing who the main character of twitter is every day.