The longer I work in marketing, the more I appreciate simple ideas executed really well.
Complicated plans are exciting in meetings, but customers rarely care.
Coffee
Laptop
6:14 am
10 clients
$2,000/mo each
Nobody to report to
No boss. No board to update. Just the work and the person who asked for it. It doesn't look like much from outside. But sh*t it's a beaut' on the inside.
How to win in 6 months:
- Learn a skill
- Share advice
- Build an audience
- Do free work for testimonials
- Leverage testimonials for paid work
Don't overcomplicate it.
Sometimes I need to take a seat and look at myself.
The observation bench.
How am I feeling?
What's happening in my body?
Am I anxious?
Am I avoiding something?
Okay...What's going on here?
That's where I start.
It’s fine for priorities and plans to change.
It could be time to move on. Keep the lessons. Update the plan.
Sometimes choosing differently is growth, not failure.
To become an expert;
You must have experience.
To have experience:
You must experiment.
To experiment:
You must embrace mistakes and delete shame.
It all starts there.
I run my business different from most people here:
- Focus on one platform
- Only run high ticket offers
- Work with a handful of clients
- Have a non needy sales process
- Use simple funnels and operations
Build your way.
If your content could have been posted by 10,000 other people, it’s going to be hard to build a personal brand with it.
Your experience is the differentiator.
Use it.