Daily cognitive ux

Designing simple internet products people actually use
Co-Founder of $230K+ ARR education companies

[Daily cognitive ux @dailycognitive]

10 years ago, I graduated in Computer Science.

No roadmap.
No connections.
No clear plan.

Just curiosity about the internet and technology.🧵

[Daily cognitive ux @dailycognitive]

And don’t assume your first idea is your best idea.

Learn to understand the problem first.

Then design the solution.

[Daily cognitive ux @dailycognitive]

If you’re learning UI/UX, don’t start with Figma.

Don’t spend months making pretty landing pages.

Don’t copy Dribbble designs and call them UX.

Don’t confuse good UI with good UX.

Don’t design for yourself.

Don’t skip research.

#uiux #productdesign

[Daily cognitive ux @dailycognitive]

That distinction changed how I look at design.

#UIUX #UXDesign #UIDesign #ProductDesign #DesignThinking

[Daily cognitive ux @dailycognitive]

I’ve spent 8 years in marketing thinking good design = a clean-looking interface.

I was wrong.

UI is what people see.

UX is what people experience.

A beautiful interface means little if users can’t complete the task easily.

UI gets attention.
UX removes friction.

[Daily cognitive ux @dailycognitive]

ᴜɪ/ᴜx ꜰɪᴇʟᴅ ɴᴏᴛᴇs —

BIG INSIGHT / HOOK

2–4 short paragraphs.

A few → bullets if needed.

One memorable takeaway.

#UXDesign #UIUX #ProductDesign

[Daily cognitive ux @dailycognitive]

Your users don't care how you intended your interface to work

They'll use it however makes sense to them.

That's why UX isn't about controlling behaviour.

It's about understanding behaviour.

Design for the user you have — not the user you imagined.
#UXDesign #UIUX #Usability

[Daily cognitive ux @dailycognitive]

UX isn't:

“Will people use my design the way I intended?”

It's:

“What will people actually do?”

That's why usability matters.

Users will misunderstand.

Users will make mistakes.

Users will find their own way.

Design for reality, not assumptions.

#UXDesign #Usability #UX

[Daily cognitive ux @dailycognitive]

Users will:

→ misunderstand things
→ make mistakes
→ forget things
→ click the wrong thing
→ get confused

Good UX accounts for all of that.
UI makes it visible. Usability makes it work.

#UXDesign #Usability #UIUX

[Daily cognitive ux @dailycognitive]

A beautiful interface can still be terrible UX.

Jakob Nielsen helped me understand why.

Don't design for how you expect people to use your product.

Design for how they actually use it.

[Daily cognitive ux @dailycognitive]

But:

→ Can people understand it?
→ Can they use it?
→ Can they recover when they mess up?
UI makes the interface visible.
Usability makes it work.

#UXDesign #UIUX #Usability

[Daily cognitive ux @dailycognitive]

ᴜɪ/ᴜx ꜰɪᴇʟᴅ ɴᴏᴛᴇs — #04

I thought UX was mostly about making interfaces easier to use.

Then I learned about Jakob Nielsen.

One idea changed how I look at UX:

Design for how people actually use something — not how we expect them to use it.

That's usability.

Not just

[Daily cognitive ux @dailycognitive]

#UXDesign #ProductDesign #DesignThinking #UIDesign #UserExperience

[Daily cognitive ux @dailycognitive]

A beautiful interface can still be bad UX.

Because:

Beautiful ≠ usable
Minimal ≠ intuitive
Simple ≠ easy
Modern ≠ accessible

Good design isn't just about how something looks.
It's about how well it works for the person using it.

[Daily cognitive ux @dailycognitive]

@IsaacUi_Ux I like the right one

[Daily cognitive ux @dailycognitive]

A prototype doesn't need to be perfect.

It needs to be testable.

The goal isn't:

“Look how beautiful my design is.”

The goal is:

“Can I learn something from this?”

Build enough to test.

Test enough to learn.

Learn enough to improve.

#ui #uiux #ux #design

[Daily cognitive ux @dailycognitive]

Good design sits at the intersection of all four.

#ProductDesign #DesignThinking #UserExperience #Innovation #Prototyping #CreativeProcess #DesignInspiration #UXDesign

[Daily cognitive ux @dailycognitive]

UI/UX Field Note #3

Design isn't making things look good.

It's intentionally solving a problem
for a specific person
within specific constraints.

No person → generic design.
No problem → decoration.
No constraints → unrealistic solution.
No intention → randomness.

[Daily cognitive ux @dailycognitive]

Design = intentionally solving a problem for a specific person, within specific constraints.

#uiux #ProductDesign

[Daily cognitive ux @dailycognitive]

Don't spend 10 hours building something nobody needs.

Prototype it.

Don't spend 10 hours polishing the prototype.

Test it

Don't defend the prototype when users struggle.

Learn from it.

Prototype → Test → Learn → Improve → Test again.

That's the part of #UX I love.

#ux

[Daily cognitive ux @dailycognitive]

Good design doesn't make people think more.

It helps them think about the right thing.

#ui #ux #graphic #productdesign