Copywriting Tip:
Use your customer's words in your copy.
Go to sites like Reddit, Quora, and Forums.
Study their words and expressions.
Then replace words in your copy for the ones you found.
People buy from people who sound like them.
Saw some fascinating data today (that I trust) suggesting that on desktop, Gmail sends almost ~1/3rd as much traffic to the open web as Google search does.
🤯🤯🤯 Email is HUGE