Daily Impressions

Daily tweets about AI news & developments for marketers

[Daily Impressions @dailyimpr]

This car rental company used AI to predict 99% of its cancellations.

It helped them earn an extra €1M per quarter.

Here’s how they did it👇

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@Yannick_Veys Marketer

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@JMatthewMcGarry Why not start paid acquisition right away?

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@NathanLands This is super awesome. Congrats Nathan!

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@_Borriss_ Spicy header for a spicy guy 🌶️

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@boringmarketer Boring

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@aisolopreneur 🐙

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@ShaanVP World of Warcraft

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@GrammarHippy AI marketing news and deep dives for busy marketers.

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@0xbergen Glad to hear you are well! I changed my name and profile picture :)

[Daily Impressions @dailyimpr]

@_Borriss_ Do 99% of people not know this yet?

[Daily Impressions @dailyimpr]

Here’s a great new AI newsletter that you need to be subscribed to!

[Borriss @_Borriss_]

On Friday I sent my first email to everyone, who subscribed to my email list.

Decided to paste the whole email here as well:

(There is a link at the end, if you'd like to subscribe.)
---

Hey there!

I'm Borriss.

You are receiving this email because:

- You saw me on Twitter and subscribed to my email list in the past couple of months.

- Or you purchased my Prompt Writer Tool for ChatGPT.

This is the beginning of my email series, and it's the very first one I'm sending to my subscribers. (Over 1500 people, so I'm feeling a little nervous :)

The goal of these emails is to write about AI in a practical and insightful way, sometimes in a casual and fun manner. But always interesting and never a waste of time for you.

Frequency: To be honest, I'm not yet sure. When I initially introduced this newsletter, I mentioned it would be sent out 1-2 times a month(or less).

I wanted to make sure I only shared very important content... and then I started thinking that nothing less than Pulitzer Prize-level writing would do.

As a result, I didn't send any emails for more than 3 months. :)

I now realize that approach wasn't the best one, so I'll try something different: a couple of emails per week (or less).

Okay, let's dive into the first one:

The 5 main practical use cases or angles of AI (as I currently see them):

The first three are the obvious ones, and I'll discuss them at length in future emails. But for now, I'd like to say a few words about numbers 4 and 5.

1. For work - optimizing workflows, doing a better job, faster.

2. For learning - I'm particularly excited about this aspect.

3. For fun - AI is strange and can be a ton of fun, whether it's through ChatGPT, generating images, or other things.

4. For connecting with cool people from all over the world.

5. For making some extra money on the side.

Number 4: This has been surprising and mind-blowing to me. It turns out that using AI as a topic gives you a great "excuse" to talk and get to know many interesting, intelligent, and cool people from all walks of life around the globe! Even if this were the only use case for AI, it would be more than enough!

Number 5: Making some money on the side.

I stumbled upon this somewhat accidentally. To cut a long story short:

In December, when I began using ChatGPT, I found myself needing to write certain prompt phrases repeatedly. Since I couldn't find a good solution, I created a tool that became my prompt writer.

In January, I shared it on Twitter, many people liked it and started purchasing it. And it continues to this day. (I might share the longer version of this story at some point.)

It has been nice to earn a little money on the side, and it has also given me an "excuse" to spend more time delving deeper into AI and being active on Twitter. (I'm not sure that would have been the case without it.)

Until now, I haven't earned a cent from promoting tools created by others. I have never posted threads like "10 tools" where five of the tools have paid to be featured. I don't need or want to make money in that way. If I ever agree to promote a product that isn't mine, it will be clearly labeled as "sponsored."

Overall, I'm excited about the future of AI. I am also working on some new projects at the moment.

Since this email is getting quite long, I'd like to end it with this:

I'd like to offer a small discount to everyone reading this. The code "Borriss" will give you a 15% discount on all my current and future products. The one that is currently available can be found through the link in my Twitter bio.

Next time, I plan to share more about myself (the person behind the Borriss account).

P.S. If you like to subscribe to the email list, you can use this link:

https://t.co/JhxiRVlHgT

[Daily Impressions @dailyimpr]

@thesamparr I did this and loved it. When are you dropping the blogging version?

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@jeremynickmoser @FarcasAlexandr3 Group

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@itsjustjazmeen This is super cool!

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@4rtofficial @kattlatte @WorldEverett @bri_guy_ai @profcrispi @ujmappa @LauraShibawba @RdNebulaAI @the_aeye Thanks for the tag :)

There was an accident in my coffee shop...

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@NFT_GOD 🙏

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I know a few ad agencies that use Midjourney daily.

But they don't use it to generate ad creative or designs.

They use it to test at speed.

Here's how:

Before Midjourney, you'd have to sit down with your art department and hash out a design.

Designing ads used to feel like shooting in the dark.

You'd spend considerable resources only to get shot down by your client.

But now you can easily conceptualize a design and send it to your design team to add client branding and final touches.

You present an AI generation to the client.

The time savings are huge.

Once the client gives the "green light" you create bespoke designs and ads.

Nothing is entirely AI designed.

The work still gets passed by humans.

But the initial time savings are incredible.

[Daily Impressions @dailyimpr]

@icreatelife I made an RSS feed for my marketing needs.