Lan Anh Ton

Assistant Professor of Marketing @TCU | PhD @universityofga | Researching purity, aesthetics, and consumer well-being.

[Lan Anh Ton @dalenaton]

@rosannaksmith @giesbusiness @UofIllinois Such a cozy vibe! ❤️

[Adam Grant @AdamMGrant]

Hey managers: If people have to work while they're on vacation, it's not a vacation.

The more we detach from our jobs during breaks, the higher our well-being. Time away is especially important in high-performance cultures.

Taking respites from work is a vital source of energy.

[Lan Anh Ton @dalenaton]

I had a wonderful time learning from other scholars’ impactful work and their insights on my research with @rosannaksmith and @JulioCSevilla, which examines the morality and continuity authenticity tradeoffs consumers face when evaluating the removal of unethical founders.⚖️

[Journal of the Association for Consumer Research @JofACR]

What a wonderful Friday webinar with folks from the JACR issue on morality! Thanks to everyone who joined today, and keep an eye on our socials for upcoming webinars! 🥳🧠

[Journal of the Association for Consumer Research @JofACR]

What a wonderful Friday webinar with folks from the JACR issue on morality! Thanks to everyone who joined today, and keep an eye on our socials for upcoming webinars! 🥳🧠

[Rosanna K Smith @rosannaksmith]

Join us in Vegas!

Registration for the 2025 SCP Doctoral Consortium is open: https://t.co/VmrgUiTk1h

[Julio Sevilla @JulioCSevilla]

https://t.co/STFJuQvC0s

[Caroline Tanbee Smith @carolinetanbee]

Read on for my statement on yesterday’s election — a letter to New Haven ⬇️

[Caroline Tanbee Smith @carolinetanbee]

We carved pumpkins and I made the @hartfordline! It is one of my favorite trains and ways to get directly to our state’s capital 🚂

Every individual ought to have access to affordable, safe, and reliable public transportation. Have a wonderful and safe Halloween!

[Yu Ding @YuDingLab]

Seeking candidates for a two-year Pre-Doc (Standard Research Fellow at Stanford GSB). Grateful for any help in spreading the word, and we appreciate recommendations for talented individuals with an interest in Marketing and Consumer Behavior!

https://t.co/5WmFh0ToaX

[Caroline Tanbee Smith @carolinetanbee]

Exciting new improvements coming to support New Haven small businesses!

Yesterday evening, we hosted our second roundtable discussion with City officials, small business support organizations, and small business owners. (1/4)

[Lan Anh Ton @dalenaton]

@carolinetanbee Awesome work, Caroline!! It is great to see small businesses being supported!

[Lan Anh Ton @dalenaton]

@carolinetanbee @Yale_Nonprofit Congratulations, Caroline!!🌺🎉

[Lan Anh Ton @dalenaton]

@giesbusiness @rosannaksmith Interesting and timely research!💡

[Gies Business @giesbusiness]

How do legacy brands update legacy products without putting off customers? “We call it the curse of the original, and the question is how to update a product that is considered an icon without enraging your customers,” Gies professor @RosannaKSmith.

https://t.co/V913lAkJyP

[Lan Anh Ton @dalenaton]

@rosannaksmith @WSJ @jcr @giesbusiness @YaleCCI Such interesting and insightful research!!

[Rosanna K Smith @rosannaksmith]

Nice to see our research featured in the @WSJ!

Our @JCR paper examines the challenges heritage brands face when updating their iconic flagship products (think Converse’s Chuck Taylor All Stars).

Thanks Lisa Ward for the writeup!

@giesbusiness @YaleCCI

https://t.co/Gsd77Azmaj

[Lan Anh Ton @dalenaton]

Although removing an unethical founder may distance the brand from the moral transgression, the decision compromises continuity authenticity by suggesting that the company has broken a tie to its essence, resulting in no net gain to brand reputation. 2/2 https://t.co/m5AwfbU8mh

[Lan Anh Ton @dalenaton]

Very happy to share a project I started in my PhD @TerryCollege with my advisor @rosannaksmith and @JulioCSevilla is published @JofACR!🎉
We examine the morality-continuity authenticity tradeoff consumers face when assessing a company’s decision to fire an unethical founder. 1/2

[Caroline Tanbee Smith @carolinetanbee]

It’s National Voter Registration Day! 🗳️

Tell a friend, family member, or coworker to register and gear up to vote in November: https://t.co/lrudZtCy6t

[Lan Anh Ton @dalenaton]

@rosannaksmith @ericarbailey @AOMConnect @TosenNwadeiOB @JPillemer @BerkeleyHaas @giesbusiness @SussexUBusiness What a great conference and gathering!