Dallen Ricks 🤙

Dentist, Father, BYU fan through and through! #gocougs

[Dallen Ricks 🤙 @dallenr]

I’m so pumped from this!!!!! 🎉🔥🎉

[Bill @Billgetzfroggy]

BYU Basketball will be better this season than last year’s squad with Richie Saunders and AJ Dybantsa.

And honestly, this isn’t even a hot take.

[Rub3rbandman @JGdeIx17]

All I’m gonna say is this: I don’t know exactly what’s going on behind the scenes with Kalani and Santiago.

But if @kalanifsitake walks because promises made to him weren’t kept, while Santiago is allowed to continue at @BYUfootball, you’re going to absolutely crush the morale of tens of thousands of BYU fans.

I just don’t see a scenario where turning your back on Kalani ends well for this program. At this point, with how hard the fans have fought to keep Kalani, turning your back on him is like turning your back on Cougar Nation.

Choose wisely.

#BYUFootball #GoCougs #CougarNation #BYU

[Mr. BYU (Fire Brian Santiago) @MisterBYU]

#FireBrianSantiago

[Dallen Ricks 🤙 @dallenr]

@ESPNCFB Keep Coach and fire BRIAN SANTIAGO

[The OG Kade ScoresbY @Kade_Scoresby]

Kalani is the MOST important person to BYU Athletics, and it isn’t particularly close. Brian Sataniago could walk out the door tomorrow and things would instantly be better for BYU. 🔥 that liar asap

[Mr. BYU (Fire Brian Santiago) @MisterBYU]

If Brian Santiago lets Kalani walk or won’t uphold his contract, that will be (and he will be by association) one of if not the biggest failures in BYU athletics history.

RT if you agree
#FireBrianSantiago #FireBrian

[ESPN College Football @ESPNCFB]

Why BYU’s Kalani Sitake is your favorite coach’s favorite coach 🤙 https://t.co/vhDPwGCKWR

[Center Street Media @CenterStMedia]

In his first NFL game since becoming a Dad, Zach Wilson balled out for the @Saints

Papa Wilson might be the guy the Saints need 🤷‍♂️

(📸 @Saints )

[Dallen Ricks 🤙 @dallenr]

Yes please! 🙏 #gocougs

[Treyson Bourguet @treysonbourguet]

My Day 4 Fall Camp Standouts 🏈

Offense: Kyle Sfarcioc
Physical, athletic, and plays with a nasty edge. Has all the tools to dominate up front

Defense: Braxton Lindsey
Kid’s just scratching the surface. Relentless motor with the speed and strength to make an immediate impact

[Dallen Ricks 🤙 @dallenr]

CAN’T WAIT!!!!!!! 🎉🔥

[Mitch Harper @Mitch_Harper]

50 days until BYU football returns.

[Dallen Ricks 🤙 @dallenr]

@Chase_Swartz3 So true!

Not convenient on vacation in an unfamiliar gym. But I got after it! Even if it was only 30min

Great job Chase! Thanks for the motivation

[Nick Lord @nickatnocap]

BYU's athletic department was valued at $500M+ and its football program at $366M+ as of late 2025, and the Cougars brought in more than $153 million in revenue in just their second year in the Big 12, all while collecting only a partial conference revenue share. They've become one of the fastest-rising brands in the league.

Rewind and the setup makes sense...For more than a decade, BYU ran as a football independent with ESPN as its media home, a rare deal that put a single program in national windows on ABC, ESPN and ESPN2. It gave the Cougars a national brand most non-power schools never get close to. When BYU joined the Big 12, that ESPN deal folded into the conference's broader media rights, and the program traded some of its old autonomy for security, revenue and a seat at the Power Four table. The brand has only grown since.

Here's why I'm incredibly bullish on BYU specifically. Most people look at that fan base and see television ratings. I see buying power. BYU has one of the largest, most loyal and most nationally connected followings in college sports, and that base does far more than show up on game day. Alumni, families and businesses tied to the community spend, hire and buy all year round, which adds up to an enormous amount of collective economic activity.

Turn a passionate national base like that into real economic value and you have a commercial engine most programs can only dream about. BYU is built for exactly that, and it goes well beyond media rights and ticket sales.

I'd bet on BYU's trajectory over the next few cycles. The media platform gave the Cougars national reach...their people are what turn that reach into staying power. I'm as bullish on BYU as any brand in college sports right now. @BYUCougars

[Spencer Pratt @spencerpratt]

It's OK to love America.

[AJ Dybantsa @AJ_Dybantsa]

🤝

[Dallen Ricks 🤙 @dallenr]

@CFBKings

[Kevin Young Propagandist 🇺🇦 @JFloyd314]

Bruce Branch III is the ROI. Every future 4- and 5-star recruit that Kevin Young signs is the ROI. None of that happens without AJ being the one to say that BYU is, in fact, a valid destination for the highest-rated, most hyped blue chip prospects.

[AJ Dybantsa @AJ_Dybantsa]

this moment. these people.