中国春节申遗宣传片(3分钟)
Spring Festival – social practices of the Chinese People in celebration of traditional new year(3 mins)
Happy Chinese New Year is an annual brand activity guided by the Ministry of Culture and Tourism to celebrate Spring Festival. Dating back to 2009, the ministry became organizing art troupes to celebrate Spring Festival overseas. In 2009, a more comprehensive Happy Chinese New Year program was launched. After more than 20 years of development, Happy Chinese New Year has been widely acclaimed by people all around the world and highly recognized by governments of various countries. Before the pandemic, more than 1000 Happy Chinese New Year events were held in more than 100 countries and regions each year, accessing a global audience of over 100 million. For example, the Happy Chinese New Year events of NBA in the United States, the bicycle zodiac costumes activities in Mexico, the Dietfurt Chinese New Year Carnival in the Germany, Chinese New Year celebrations at Trafalgar Square in the United Kingdom, and the Chinese Culture and Tourism Month themed series aired across Africa are all part of the Happy Chinese New Year brand activities. We have also lighted up landmark buildings and hosted Chinese Lantern Festival several times in various countries and regions. Recently, the United Nations Educational, Scientific and Cultural Organization (UNESCO) added “Spring Festival, social practices of the Chinese people in celebration of the traditional New Year”to the Representative List of the Intangible Cultural Heritage of Humanity at the 19th session of the Intergovernmental Committee for the Safeguarding of the Intangible Cultural Heritage held on December 4, 2024. The Chinese New Year has thus become a festival celebrated, protected, and passed down by all humankind.
中国申报的“春节——中国人庆祝传统新年的社会实践”于2025年12月4日在巴拉圭亚松森举行的联合国教科文组织保护非物质文化遗产政府间委员会第19届常会上通过评审,列入联合国教科文组织人类非物质文化遗产代表作名录。至此,中国共有44个项目列入联合国教科文组织非物质文化遗产名录、名册,总数居世界第一。
春节是内涵最为深厚、内容最为丰富、参与人数最多、影响最为广泛的中国传统节日。每逢春节前后,全世界华人都会围绕着辞旧迎新、祈福纳祥、团圆和谐的主题欢庆这一佳节。数千年来,春节不断维系和强化着个人、家庭和国家的情感纽带,对中华文明的绵延赓续发挥了重要作用。随着海外传播范围的日趋扩大,春节已成为世界普遍接受、认同和欣赏的中华文化符号。
“春节——中国人庆祝传统新年的社会实践”为中国人共享,在全国各地广泛实践,寄托了中国人的人伦情感、家国情怀,体现了人与自然和谐共生、人与人和睦相处的价值理念,在促进家庭和睦、社会和谐、经济发展、环境保护等方面发挥着重要作用。该遗产项目列入人类非物质文化遗产代表作名录,对增进海内外中华儿女的文化认同、践行全球文明倡议、推动构建人类命运共同体具有重要意义。
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视频来源:中华人民共和国文化和旅游部
Video source: Ministry of Culture and Tourism of the People's Republic of China
Credit @Chinacultureorg
Source @videochinatv
【2024中秋奇妙游】
[Adventures on Mid-Autumn Festival 2024]
2、串联1·创意视频《邀月》
2. Transitional Skit 1-Creative Video: An Invitation to the Moon
节目阐述:让月亮成为一个“信箱”,造一个梯子,爬上月亮,投递思念,发出邀请,请明月代传信,寄我片纸慰离情。
Program Interpretation: We turn the moon into a celestial “mailbox” and build a ladder to its glowing surface, where we can send our deepest thoughts and extend an invitation. May the radiant moon deliver our message, carrying with it a note to soothe the heartache of being apart.
感谢河南广播电视台全媒体营销策划中心提供授权
Thanks to the generous support of @HNTV_CFO for providing the video and lyrics.
【2024中秋奇妙游】
[Adventures on Mid-Autumn Festival 2024]
3.舞蹈《秦时明月》
3. Dance: The Legend of Qin
领舞:龚齐杰
Lead Dancer: Gong Qijie
演出:四川天府演艺集团四川现代歌舞剧院
Performers: Sichuan Song and Dance Theatre, Sichuan Tianfu Performance Art Industry Group Co., Ltd.
节目阐述:穿越历史洪流的兵马俑——在这部作品中,我们通过三个篇章——【苏醒】、【集结】与【振奋】,探索了兵马俑的神秘复苏及其在未来世界的霸气展现。【苏醒】篇章利用流沙和缓动的光影特效,细腻描绘了战士们从沉睡中逐渐觉醒的过程,旨在传达兵马俑的历史厚重感。随后,在【集结】中,我们展示了士兵们循序渐进地集结,并通过秦俑们自信随和的一面,反映出秦军的自信以及作为真人回归的真实感。最后,在【振奋】篇章里,通过快速流动的光线和影调,结合有力的节奏,塑造了战士们的军风和军威,传递出大秦战士的威严震撼。整部作品不仅重现了秦朝的雄伟,也探讨了静态文物背后的生动故事。
Program Interpretation: The Terracotta Warriors and Horses embark on a timeless voyage through the currents of history. This performance unveils their mysterious resurrection and majestic presence in a future realm, capsulated in three captivating chapters: [Awakening], [Assemble], and [Arousing]. In [Awakening], slow-moving light and shadow intertwine with flowing sands to delicately reveal the soldiers stirring from their ancient slumber, evoking the profound weight of their historical legacy. Next, in [Assemble], the soldiers gradually gather, their movements imbued with the calm confidence of Qin warriors, reflecting their transformation from relics of the past to living, breathing figures of the present. Finally, in [Arousing], rapid bursts of light and shadow, combined with a strong rhythm, shape the formidable discipline and power of the Qin warriors, evoking their awe-inspiring might. This performance not only revives the grandeur of the Qin dynasty but also explores the vivid stories behind these static relics.
感谢河南广播电视台全媒体营销策划中心提供授权
Thanks to the generous support of @HNTV_CFO for providing the video and lyrics.
【2024中秋奇妙游】
[Adventures on Mid-Autumn Festival 2024]
5、歌曲:《一骑红尘》(歌曲《笑红尘》)
5. Song: Ride Through the Mundane World (Inspired by The Mundane World)
演唱:陈丽君
Singer: Chen Lijun
导演阐述:《笑红尘》是一首经典的武侠歌曲,此次MV拍摄,我们力求打破传统,创新呈现。特邀青年越剧演员陈丽君一人分饰两角,通过其独特的演技与表现力,展现红尘中的爱恨情仇与人生百态。
Director’s Interpretation: The Mundane World is a timeless martial arts song, and in this music video, we seek to break from tradition by presenting it in a fresh and innovative light. We are honored to have young Yue Opera star Chen Lijun take on dual roles, embodying both male and female characters. Through her masterful artistry and expressive grace, the program captures the intricate emotions of love and hatred, as well as the myriad experiences of life in this mortal world.
《笑红尘》MV由一人分饰男女两个角色的设定,正是一种大胆的尝试和突破。这种创新不仅体现在角色设置上,还体现在对MV整体风格、视觉效果等方面的探索上。陈丽君作为越剧演员,本身就承载着传统文化的精髓。让她分饰男女两角,不仅能够展现传统艺术的魅力,还能够通过现代MV的形式吸引更多年轻观众的关注,实现传统文化的现代演绎。
This MV boldly ventures into new territory by having one actor portray both male and female roles, a groundbreaking approach that moreover explores the overall flair of the MV and introduces a new visual style. Chen Lijun, as a Yue Opera actress, is herself a bearer of the essence of traditional culture. By having her play both roles, this program not only celebrates the charm of traditional art but also seeks to captivate a younger audience through modern MV formats, achieving a contemporary interpretation of traditional culture.
感谢河南广播电视台全媒体营销策划中心提供授权
Thanks to the generous support of @HNTV_CFO for providing the video and lyrics.
El 2 de noviembre, se inauguró la XVI Cumbre Empresarial China-ALC bajo el lema "Innovación Abierta, Desarrollo Compartido", con motivo de promover un mejor desarrollo de las relaciones China-ALC en la nueva era y construir juntos la comunidad de futuro compartido China-ALC.