Daniel Newman

25 years in branding and design. Now building HasMyBrandChanged to help teams stop brand drift before it damages their business.

[Daniel Newman @dan_newman75]

I’m building HasMyBrandChanged in public.
The idea is simple:
Upload your brand rules once.
Check anything you’re about to publish.
Know if your brand has drifted before your customers do.
I’ve spent 25 years seeing brands slowly lose consistency.
Now I’m trying to fix that.
#BuildInPublic

[Daniel Newman @dan_newman75]

AI is going to make brand drift happen much faster.
Not because AI is bad.
Because now anyone can create 20 versions of something in minutes.
That’s powerful.
But if nobody checks whether the output still feels like the brand, consistency disappears quickly.
#AI

[Daniel Newman @dan_newman75]

A design can look good and still be completely wrong for the brand.
That’s something I’ve seen many times.
The client says, “It looks nice.”
But the font is wrong.
The colour is off.
The logo spacing is broken.
The tone doesn’t match.
Nice is not the same as on-brand.
#Branding

[Daniel Newman @dan_newman75]

My site is live, but paid signups are not open yet.
Payment setup has been more frustrating than expected, so I’m turning the delay into part of the launch.
Early access first.
Real conversations first.
Real feedback first.
Probably the better way to build it anyway.
#BuildInPublic

[Daniel Newman @dan_newman75]

@JannikBuilds Early access list is here if you want to follow along:
https://t.co/Z46EdX9lGJ

[Daniel Newman @dan_newman75]

I’m building HasMyBrandChanged in public.
The idea is simple:
Upload your brand rules once.
Check anything you’re about to publish.
Know if your brand has drifted before your customers do.
I’ve spent 25 years seeing brands slowly lose consistency.
Now I’m trying to fix that.
#BuildInPublic

[Daniel Newman @dan_newman75]

@JannikBuilds Hi Jannik,

For V1 I’m keeping it focused on the core visual identity checks: logo, colours and typography.

Tone of voice is definitely interesting, but I think it needs careful handling because it gets subjective quickly.

AI helps turn the check into a useful report.

[Daniel Newman @dan_newman75]

Most companies have brand guidelines.

But once real work starts, those guidelines often sit in a folder somewhere.

Meanwhile, people are creating:
Sales decks Social posts Canva graphics AI images PDFs Landing pages Ads Email banners

And nobody is checking if it all still feels like the same brand.

[Daniel Newman @dan_newman75]

@AxxessInternet @AxxessInternet it has been sorted out now, but after copious amounts of frustration. Thanks for your response.

[Daniel Newman @dan_newman75]

I moved to @AxxessInternet as they were recommended, but our fibre’s been down for 2 days and they cannot work out how to fix it. They didn’t allocate our B # & cannot figure it out. Frustrating dealing with their call centre!!! I don’t recommend them! No supervisors on weekends!

[Daniel Newman @dan_newman75]

@Fox69Office We applied on the day applications opened for May and they pay directly into the company bank account. We had no problem in April at all but now still says application is being processed.

[Daniel Newman @dan_newman75]

Chasing Black Unicorns offers a true reflection on business in Africa. From running an online funeral service in Poland to building Africa’s equivalent of Amazon, @marekchinedu details his extraordinary journey as an internet entrepreneur.
https://t.co/nZf5q3unuN

[Daniel Newman @dan_newman75]

How many prides of lions are there in your reserve? #wildearth Emerson, 11

[MrBeast @MrBeast]

The tweet is gone. Were you apart of the exclusive 24 hour tweet gang?

[Daniel Newman @dan_newman75]

Proud to get my new business I have been working on for two years with a partner in London selling acoustic office furniture and solutions made from environmentally sustainable material called @14six8
https://t.co/sY2qLD0sZG

[Daniel Newman @dan_newman75]

@IanFSA @Seattlecoffeeco Hope you’re well @IanFSA, just saying hello.

[MrBeast @MrBeast]

So Xidax and I teamed up, and we’re giving away a clone of this crazy $9,000+ PC they designed for me. All you have to do is go to the link below and enter! That easy. So do it or I’ll punch you.

https://t.co/fPIxmPisfg

[Xidax PCs @xidaxpcs]

☄️It's PC Giveaway TIME!☄️ Xidax is excited to announce that we're teaming up with @MrBeastYT to giveaway a copy of his very own Xidax Custom PC! All you need to do to enter is to click on the link and follow the instructions. It's that easy Good luck!

https://t.co/mjEPDfSMAG

[MrBeast @MrBeast]

I’m going to give away $30,000 to 1 random person who retweets this tweet AND follows Twitter Philanthropist @Pulte and me!!! (If you don’t follow us, we can’t dm you the money) Will show proof!

[Daniel Newman @dan_newman75]

Check out PocketDrum -- The most portable drumsticks that allow you to learn and play drums anywhere and anytime! https://t.co/hNoxPywczv