Doctor Dan ☄️

Inventor of Deep Mind Marketing™ 💎 Sharing insights on human behavior for fun & profit 🧞‍♂️ Goal: $100m client value in 5 years 🏆 Sales Funnel Wizard 🧙‍♂️

[Doctor Dan ☄️ @danbhinda]

"We are governed, our minds are molded, our tastes formed... Largely by men we have never heard of... Who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind."
—Edward Bernays, Propaganda (1928)

[Doctor Dan ☄️ @danbhinda]

Many years ago Steve Jobs told the founder of Zynga that in-app purchases were a "stupid idea."

...But despite Jobs' assertion, Zynga went on to be sold for $12.7 billion

So if you've got a vision, trust yourself

Because even the people we put on a pedestal can be wrong.

[Doctor Dan ☄️ @danbhinda]

Marketers tend to OVER-value persuasion and UNDER-value the product...

While business owners tend to under-value persuasion and over-value the product

But the businesses that perform the best?

They maximize the value of BOTH persuasion and product to the fullest.

[Doctor Dan ☄️ @danbhinda]

At its core, art is just human expression.

This accounts for all the generic, disposable art you see out there.

But the BEST art...

The music, movies, stories, visuals and experiences that touch you and move you at the deepest levels...

This is an expression of the soul.

[Doctor Dan ☄️ @danbhinda]

Entrepreneurs are blessed with the ability to find and exploit new value creation opportunities...

But this means entrepreneurs are also cursed to fall victim to FOMO and shiny object syndrome.

Ask yourself if you're getting caught up in hype, or if it's worth real investment.

[Doctor Dan ☄️ @danbhinda]

The greatest marketing in the world is done by Trojan horse:

Invisible influence that manipulates the mind through the back door...

Without the subject even being aware it's happening.

[Doctor Dan ☄️ @danbhinda]

We dim so much of our light and hold back so much of our brilliance...

All because we're secretly afraid of what people might say.

But I don't think this ever fully goes away.

This is a battle we must conquer each and every day.

[Doctor Dan ☄️ @danbhinda]

"Study without desire spoils the memory, and it retains nothing that it takes in."
—Leonardo da Vinci

Is Da Vinci explaining the uselessness of 80% of formal education?

[Doctor Dan ☄️ @danbhinda]

I think leadership stems from the willingness to call out the emperor when he's naked...

Even if he's supposed to be wearing new clothes.

[Doctor Dan ☄️ @danbhinda]

Whether you think it's a mountain or you think it's a molehill - you're right.

Whether you think you can or you think you can't - you're right.

Whether you think it's a failure or you think it's a lesson - you're right.

Each of us has more power than we realize.

[Doctor Dan ☄️ @danbhinda]

The irony of influencer marketing is that every time an influencer's influence is sold, the influencer loses some influence.

[Doctor Dan ☄️ @danbhinda]

It ain't sexy, but it's true:

No matter what any copywriter, consultant or marketer tries to tell you...

Growing a business is less about amazing storytelling, persuasion and funnels...

...And more about just focusing on the right people.

[Doctor Dan ☄️ @danbhinda]

Some dude left a comment:

"ur tweet only got 4 engagements LOL!!!"

...Which made me laugh.

Because that tweet with only 4 engagements resulted in a new client for my business 😂

Focus on what matters.

[Doctor Dan ☄️ @danbhinda]

Almost all unnecessary business problems stem from ONE thing:

Poor communication

Improve your communication and EVERYTHING in your business will improve.

[Doctor Dan ☄️ @danbhinda]

The 2 most productivity-enhancing devices on planet Earth:
#1 - Computer
#2 - Smart phone

The 2 most productivity-draining devices on planet Earth:
#1 - Computer
#2 - Smart phone

[Doctor Dan ☄️ @danbhinda]

Keeping things simple:

Unapologetically focus on the people who resonate with your message.

Unapologetically ignore the people who don't.

[Doctor Dan ☄️ @danbhinda]

To anyone who gets stressed about follower count and engagement:

Don't worry about it - it's all ego.

What REALLY matters is that you post sh*t that contributes something to the world

Let go of the rest 😉

[Doctor Dan ☄️ @danbhinda]

Be careful:

The information you put into your mind is like the food you put into your body.

You might not notice what it's doing straight away

But in 6 weeks, 6 months, 6 years...

Poor choices get increasingly punished.

[Doctor Dan ☄️ @danbhinda]

One of the great secrets of the universe:

Reality is like a mirror.

What you see is a result of what you are.

[Doctor Dan ☄️ @danbhinda]

“Show me the incentive and I will show you the outcome.”
—Charles T. Munger

Almost every problem in life, society and business can be traced back to poorly implemented incentives.

[Doctor Dan ☄️ @danbhinda]

No matter what you do, or how well you do it...

There will always be someone telling you that you're doing it wrong.