๐๐ฎ๐ข๐ฅ๐๐ข๐ง๐ ๐๐ก๐ ๐๐ซ๐๐ง๐ ๐๐จ ๐๐๐ญ๐๐ก ๐๐ก๐ ๐๐ฆ๐๐ข๐ญ๐ข๐จ๐ง
Infrastructure at this scale creates a platform. Becoming the partner customers think of first requires more than operational excellence. It requires presence.
That requires showing up consistently in the markets where decisions get made. We are investing in the media, content and partnerships that build that presence - including sporting partnerships that build brand presence, open doors with enterprise decision-makers, and help us compete for the best talent in the world. We are also conscious of our roots. IREN was built in communities - in the regions where we source our power, build our facilities, and employ the people who operate them. That does not change as we scale.
The ambition is simple: when the world needs AI at scale, they think IREN.