Daniel Avshalom

VP Media @ Zoomd. I write frameworks for mobile growth, paid media, AI workflows, and marketing systems.

One useful operator note per week ↓

[Daniel Avshalom @DanielAvshalom]

I write about the systems behind better growth decisions:

• mobile user acquisition • paid media strategy • creative testing • attribution • AI workflows • operator tools

Start here: https://t.co/lzWtQj5NzM

[Daniel Avshalom @DanielAvshalom]

Full breakdown here ↓
https://t.co/Y5YxKkXKIc

[Daniel Avshalom @DanielAvshalom]

Diversification isn't random channel testing.

Adding a channel with the same audience and pricing logic isn't diversifying — it's duplicating spend.

Real diversification means adding *uncorrelated* returns, not new logos.

Thoughts?

[Daniel Avshalom @DanielAvshalom]

Full breakdown here ↓
https://t.co/Y5YxKkXKIc

[Daniel Avshalom @DanielAvshalom]

Growth used to feel like gambling — big wins, bigger swings.

Reframed as portfolio management, it feels different: steady, diversified, repeatable.

In work and life, balance compounds better than adrenaline.

Thoughts?

[Daniel Avshalom @DanielAvshalom]

Full breakdown here ↓
https://t.co/Y5YxKkXKIc

[Daniel Avshalom @DanielAvshalom]

UA is moving from campaign ops to capital allocation.

The next wave of teams will run portfolio logic natively:
– cross-channel budgeting
– automated rebalancing
– real-time correlation tracking

Less gambling. More allocation.

Thoughts?

[Daniel Avshalom @DanielAvshalom]

Full breakdown here ↓
https://t.co/Y5YxKkXKIc

[Daniel Avshalom @DanielAvshalom]

3 rules of portfolio-driven UA:

1. Treat channels like assets — different risk/return.
2. Rebalance on a schedule, not on panic.
3. Optimize for blended ROAS, not isolated wins.

Diversification is math, not mood.

Thoughts?

[Daniel Avshalom @DanielAvshalom]

Full breakdown here ↓
https://t.co/Y5YxKkXKIc

[Daniel Avshalom @DanielAvshalom]

Apple Search Ads is underrated — not because it scales, but because it *stabilizes*.

Moving 10–15% from Meta to ASA can cut blended CPA variance 25–30%.

Diversification pays in stability first, scale second.

Thoughts?

[Daniel Avshalom @DanielAvshalom]

Full breakdown here ↓
https://t.co/Y5YxKkXKIc

[Daniel Avshalom @DanielAvshalom]

The winning UA teams in 2026 aren't spending more.

They're stabilizing faster.

Channel diversity → data diversity → steadier growth curves. Volatility isn't solved by budget. It's solved by balance.

Thoughts?

[Daniel Avshalom @DanielAvshalom]

Full breakdown here ↓
https://t.co/Y5YxKkXKIc

[Daniel Avshalom @DanielAvshalom]

The hardest pattern to break in app UA isn't a bad channel.

It's getting *too good* at one.

Teams that master Meta stop getting good at anything else. The skill atrophy is invisible — until the next algorithm cycle hits.

Thoughts?

[Daniel Avshalom @DanielAvshalom]

Full breakdown here ↓
https://t.co/Y5YxKkXKIc

[Daniel Avshalom @DanielAvshalom]

Most UA teams think diversification means "testing new channels."

That's not diversification. That's channel tourism.

Real diversification is portfolio theory. 🧵

[Daniel Avshalom @DanielAvshalom]

Diversification isn't a luxury for big-budget teams.

It's insurance that gets cheaper the earlier you buy it.

Full breakdown + the framework ↓