Daniel García la Torre

Helping clients take better decisions! "Because without Data,you are just another person with an opinion" (W.E.Deming) #SEO #datadriving

[Lily Ray 😏 @lilyraynyc]

@ppcClickShark https://t.co/AfjJN1lo3f

[Lily Ray 😏 @lilyraynyc]

One curveball from the Site Reputation Abuse manual actions that I’m not sure most people realize:

It’s not just the content coming directly from third party partnerships that’s getting penalized.

Google is also sending manual actions to sites with affiliate/partner content *even if that content is entirely written by the staff at the publication.*

I’ve heard and seen at least 4 examples of this today.

And it can affect individual URLs, not just subfolders/subdomains.

Google just changed its Site Reputation Abuse language around “first party involvement” in a big way yesterday, as shown in the attached image (thanks @rustybrick)

So yes - while sites had ~7 months to prepare for Site Reputation Abuse penalties, there are definitely some examples where the sites actually didn’t know their setup violated the policy.

[Aleyda Solis 🕊️ @aleyda]

Creating content for SEO in a Zero-Click World - A must read analysis and guide by @Chantal_Smink :

* The drawback of SEO content
* Why we all need a new approach
* An alternative approach towards content creation - three main pillars
* The business case for creating zero-click content

Here's the guide: https://t.co/qk2RCerK0d

[Lino Uruñuela @Errioxa]

Google añadió un nuevo rastreador a su lista, 'Google-CloudVertexBot'.

Este crawler solo rastrea sitios a solicitud de los propietarios del sitio al cuando crean y configurar agentes de IA en la plataforma de Google Vertex,

https://t.co/5foeEn9P3y

Sigo 👇

[Chris Long @chris_nectiv]

Whoa, this article shows how SEOs can use Screaming Frog's Embedding Extraction + Google Collab to identify related pages at scale:

This is a really great article from Gus Pelogia that showcases how you can use Screaming Frog to create embeddings for each page on your site. The embeddings serve as numeric representations of the page. You can then compare use these values to understand what pages on your site are related to each other:

To run this process, you'll need to perform the following process:

[Natzir @natzir9]

[1/2] Todo sobre los anchors text y enlaces. Nicheros, link builders, SEOs en general, esto es para vosotros:

1.https://t.co/Mf1zSHXbGW

2.https://t.co/AomBT92w2W

3.https://t.co/Jeir8BpyRT

4.https://t.co/SozxNCa6t9

cc: @sicodeandres #GoogleLeak

[Dani Pinillos Carrasco @seovision]

Muy buen artículo de @jordiobdotcom sobre TikTok Shop. Es un tema que estoy empezando a explotar para producto y creo que va a tener un crecimiento brutal. Para algunos segmentos el target está casi solo ahí

[Natzir @natzir9]

🆕Anthropic ha sacado un Prompt Generator que funciona asombrosamente bien. Le he pasado una instrucción sencilla: "Reescribe los <title> en base a la top performing query para para sean relevantes" y ha hecho este prompt que, sin ser perfecto, es suficiente para instrucción dada

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

Gartner: "By 2026, Google will lose 1/4 of queries to AI"
Datos: "Really? Let's investigate that claim with data from millions of real Internet users."

https://t.co/5QErT9g9IF Embarrassing that this rebuttal isn't getting the traction of the original.

[Glenn Gabe @glenngabe]

"We need to twitch faster, like athletes twitch faster' -> Google search boss Prabhakar Raghavan told employees to prepare for a different market reality, because “things are not like they were 15-20 years ago.”

"At a recent all-hands meeting, Raghavan said user behavior is changing, competition is heating up and regulation is becoming a bigger challenge."

“With a huge opportunity ahead, we’re moving with velocity and focus,” a Google spokesperson told CNBC, when asked to comment on Raghavan’s address. The spokesperson highlighted the addition of generative AI to search and improvements in search quality, adding, “There’s lots more to come.”
https://t.co/HSXNtspWMA

[Kristine (@schachin on Threads) 🇺🇦 @schachin]

When did @Google add this to the Spam Manual Action issues?

Artificial Freshening for News or Discover.

[MJ Cachón @mjcachon]

Hablemos de Updates de Google....con lo que el propio Google compartió en su podcast Search Off The Record, el año pasado, claves y posibles aprendizajes 👇🏽👇🏽👇🏽

[Daniel García la Torre @danielglatorre]

@ShalomGood 😂😂😂👌

[Aleyda Solis 🕊️ @aleyda]

A comprehensive step by step do develop an Internal Link Audit by @RyanJonesSEO 👌 Check it out 👀

https://t.co/ioJgEwjBOT

[Barry Schwartz @rustybrick]

Google's @searchliaison explains why Google Search show so many Reddit and forum threads in its search results - because searchers seek it out and like it https://t.co/Rj2m3gSKMh via @lilyraynyc

[Lily Ray 😏 @lilyraynyc]

Yeah, pretty ironic that Google would

- recommend that travel bloggers share first-hand experience of traveling to places

- implement algo updates resulting in many examples of travel bloggers who actually did exactly that, and saw their sites obliterated by HCU and March core updates

- now use SGE to provide even more generic travel advice from a literal AI - not even a human - who, by definition, has never traveled to the place and can never travel to the place.

[Dani Pinillos Carrasco @seovision]

The best seo analysis article I have read lately... How 16 Companies are Dominating the World’s Google Search Results (2024 Edition) https://t.co/pmSGQSgfss vía @viperchill

[Natzir @natzir9]

Now in @sistrix , you can finally "unbias" branded queries.

Non-branded filter: ^(?!.*(brand|vrand|brant...).*?)
Branded filter: (brand|vrand|brant...)

[MJ Cachón @mjcachon]

Comparto el estudio Google Updates Report que hemos presentado hoy ⁦@ddieguix_⁩ y yo, en el canal ⁦@Laikateam_⁩ y que esperamos que sea de utilidad para la comunidad.

#seo #updates https://t.co/k1vT7kjwv8

[Lily Ray 😏 @lilyraynyc]

Google just put the “is E-E-A-T a ranking factor?” question to bed in its new SEO guidance. Plus some other goodies 🍿

(Meanwhile I am sitting here bracing for those who lack critical thinking skills to come at me about how E-E-A-T doesn’t matter)