In 2011, a man in the UK fed up with marketers calling him changed his phone line to a premium rate number
When telemarketers called, he would make money by letting them talk
In 2014, a 7-year-old girl named Charlotte Benjamin sent a letter to LEGO concerned about there being "more LEGO boy people and barely any LEGO girls." Months later, LEGO announced a new "Research Institute" collection, featuring female scientists
It sold out in a week