My goal in 2024 is to get more active on X, so here’s a bit about me:
- Mostly writing about sales, leadership and revenue operations.
- Started Revenue Reveal, a revops and outbound sales agency.
- My 1rep max for squat is 300lbs.
Thanks for dropping by, folks.
Focus more on the problem, not the solution.
Founders may fall into the trap of validating the solution rather than the problem. Avoid leading questions that assume you have the right solution. Instead, focus on understanding the problem and the motivations behind solving it.
Product demos =/= showing every single feature.
A solid sales demo was like a tango. You have to follow a certain rhythm. As a seller, you need to guide the flow of the demo.
Record and listen to sales calls with potential customers. Write down their pain points, objections and goals. This will give you a direct line to what your audience cares about so you can create compelling content for them.
A well-defined POV shows that you've done your homework and understand the prospect's business, challenges, and industry. This level of personalization makes your message more relevant and engaging to the prospect.
Great book for startups
“The mission also has to be treated with urgency. There is a saying in sales that “time kills all deals.” Time is not our friend. Time introduces risks, such as new entrants. The faster we separate from the competition, the more likely we are to succeed.”
Sales is the entire job of a founder.
- Selling your problem to the market.
- Selling your product to customers.
- Selling your mission to employees.
- Selling your vision to investors.
- Selling your story to the world.
@NateZoellner 10 customers valued at $100,000. You don't want one customer to represent 100% of your business value. No one will want to invest or acquire a company like that. And as you scale, 10 customers give you a better sense of your ICP.