R. Danielle Bailey

Head of APAC Research @L2_Digital. Measure brand #digital competence (#socialmedia #mobile #digitalmarketing #ecommerce) #research #datascience #luxury #china

[R. Danielle Bailey @danielle_L2]

Happy New Year!

Thanks to all in this space from whom I continue to learn every day. https://t.co/nBu2M4P61K

[R. Danielle Bailey @danielle_L2]

Sign up for our monthly newsletter to receive a recap of all the great research and insights coming out of the L2 Inc. APAC team and the best of what we are reading from across the web. Some great content this month including takes on Douyin, YNAP, Alibab…https://t.co/hpEiqQcZ15

[R. Danielle Bailey @danielle_L2]

Streetwear and sneakers are the new luxury goods and increasingly activewear brands are expanding into fashion particularly in China where Farfetch and Stadium Goods are prospecting for growth. In China brand searches for streetwea…https://t.co/CTyXJJ7Q3h https://t.co/2hJWJMTXmR

[Alibaba Group @AlibabaGroup]

It took one hour and 48 seconds for GMV to reach 10 billion USD.

[Gregory @GregWSong]

China’s #Alibaba #SinglesDay sales hit 100 billion RMB (14.4 billion dollars) within two hours. Last year it took 9 hours.

[Liz Flora @Liz__Flora]

International brands use #SinglesDay to reach the affluent millennial Chinese diaspora in the US: https://t.co/gUY01xJPiv @L2_Digital

[R. Danielle Bailey @danielle_L2]

The @AlibabaGroup Tmall Innovation Center is helping global (eg @Dove_Chocolate) but more interestingly local brands (eg Pechoin) to develop premium products based on mining customer data

[R. Danielle Bailey @danielle_L2]

#SinglesDay has grown from $8b GMV YR1 2009 to $25B GMV in 2017

[R. Danielle Bailey @danielle_L2]

#SinglesDay is “the Super Bowl of China” - a must do annual event for marketers #Double11 #1111

[R. Danielle Bailey @danielle_L2]

China's "Mr. Bags" recommends @CHANEL @Longchamp @LouisVuitton @Hermes_Paris #Supreme @Gucci https://t.co/6BhVuo0MGL

[Alibaba Group @AlibabaGroup]

This week at Alibaba: $BABA earnings, @peppapig to debut in China theaters, @Abercrombie reflects on one year on #Tmall, @danielle_L2 on luxury consumption in China, and more. Read and subscribe here: https://t.co/ZYI06Dl6h7

[R. Danielle Bailey @danielle_L2]

#harlem

[New York Film Festival @TheNYFF]

The U.S. premiere of @BarryJenkins's IF BEALE STREET COULD TALK will take place at the world famous @ApolloTheater, the first time that #NYFF will present a screening at the historic theater.

[Alibaba Group @AlibabaGroup]

Tmall’s Luxury Pavilion Launches New Loyalty Club https://t.co/WLn3PIB9XF

[Liz Flora @Liz__Flora]

WeChat and Alipay battle for retailers' mobile payment allegiance: https://t.co/IA1h4KWaKO

[Matthew Brennan @mbrennanchina]

New launched online database of 245 China digital marketing agencies. Invaluable resource for brands both big and small wanting to find partners for effective China digital marketing https://t.co/zxAbyaiYuP

[R. Danielle Bailey @danielle_L2]

Youth Wins China’s Fame Game #influencermarketing
https://t.co/rf4ZmIciSV

[The Verge @verge]

Alibaba opens car vending machine in China that gives free test drives for people with good social credit https://t.co/lHGjr1ohk4

[R. Danielle Bailey @danielle_L2]

China’s Lipstick Obsession via @L2_Digital #china #beauty
https://t.co/k7unu7E6gi

[Alipay @Alipay]

Survey reveals 63% of #Chinese tourists used @Alipay during overseas travel last year: https://t.co/i7Ih42H6Ns via @Nielsen #Chineseoverseas #mobilepayments #cashlesssociety