Danielle Bett

Scottish-Israeli. Jewish. Person. Any views expressed are my own. Also on:

[Danielle Bett @daniellebett]

עדיף שנתקן את הדברים שלא ניתן להסביר.

[Naftali Bennett נפתלי בנט @naftalibennett]

כך נתקן את ההסברה הישראלית.

כולם דיברו היום על האסון ההסברתי שחולל שר כושל שמכר את בטחון ישראל בשביל לייקים בטיקטוק.

והם צודקים. קואליציית נתניהו-בן גביר-דרעי החלישה את מעמדה הבינלאומי של ישראל לשפל חסר תקדים, שמסכן את חיילי צה"ל בחו"ל ונותן נשק בידי אויבינו האנטישמים בעולם.

אבל לגנות זה לא מספיק.
במקום לדבר רק על מה לא, הגיע הזמן לדבר על מה כן.

ככה נתקן את ההסברה הישראלית כשנחזור לנהל את ישראל:

1. נקים רשות הסברה לאומית עוצמתית:
הרשות תקבע את אסטרטגיית המסרים של ישראל, תתאם בין הגופים, ותוודא שהתגובה הישראלית מהירה, אחידה ומקצועית. תהיה לה תקציב עצמאי, מנהל מקצועי, וסמכויות משלה.

בממשלה שלי מטה ההסברה פעל בצורה מעולה. העמדתי בראש את אחד האנשים המוכשרים בישראל, אלעד טנא, ממקימי התאגיד, לשעבר עורך מקור ראשון, וכיום עורך ראשי של קבוצת ידיעות. המטה היה זריז, רזה, מתוחכם.
לצערי בממשלה הנוכחית הכל פורק.

2. הטובים להסברה.
ההסברה הישראלית תנוהל על ידי אנשי מקצוע, לא מינויים פוליטיים.
נגייס מומחים בתקשורת בינלאומית, רשתות חברתיות, מחקר דעת קהל, ניהול משברים, קריאייטיב, דאטה וטכנולוגיה. נקים מאגר של דוברים ודוברות בשפות מרכזיות שיופיעו בתקשורת העולמית, בפודקאסטים, באוניברסיטאות וברשתות החברתיות.
ניזום נוכחות - בכל שפה, בכל זירה, בכל שעה.

3. נקים חמ״ל תודעה וטכנולוגיה.
מכונות השקר שפועלות נגד ישראל מנהלות קמפיין חכם, מתוחכם ומתוזמן.
נפעיל חמ״ל מתקדם שינטר את השיח בזמן אמת, יזהה דיסאינפורמציה לפני שהיא מתקבעת, ויפיץ תוכן חד, מדויק ומהיר.

4. נחבר את כל הכוחות למאמץ לאומי אחד.
יש היום המון מאמצי הסברה פרטיים מעולים שפועלים מתוך שליחות ברחבי העולם, אבל הם פועלים לבד. נחבר אותם למערכה מתואמת, אגרוף אחד למען ישראל.

5. נבנה ברית בינלאומית נגד דיסאינפורמציה ור��ל.

ישראל לא לבד. יש עוד מדינות דמוקרטיות שמתמודדות עם מתקפות דיסאינפורמציה ועם ניסיונות השפעה של גורמים זרים. נפעל יחד בכלים טכנולוגיים, משפטיים ותקשורתיים כדי להילחם במכונות השקר שמרעילות צעירים ברחבי העולם.

בקרו�� נחזור לנהל את המדינה.
נתקן את כל מה שהם הרסו ונחזק את ישראל.
בקרוב יבואו ימים טובים 🇮🇱

[Danielle Bett @daniellebett]

@JeremyArnold31 They secretly do. but yes there are usually a few countries that send a sort of European Shakira for the straights

[Danielle Bett @daniellebett]

Am I the only person who liked the UK Eurovision entry?

Prime Eurovision content. Catchy nonsense. Sufficiently odd. 12/12

[Danielle Bett @daniellebett]

@JeremyArnold31 I’m told not to stereotype men but you all make it so difficult

[Elizabeth Tsurkov @LizHurra]

The Israeli government demonizes Israeli peace activists and presents them as traitors, places restrictions on the activities of peace NGOs, and the Israeli Police brutalizes them at protests, yet to the outside world, the Israeli MFA praises their work.

[Danielle Bett @daniellebett]

@JeremyArnold31 @WeDemocracyUK @hagar_shezaf @haaretzcom To influence you have to take a stance and not deny reality - but work towards how you wish it to be. I don’t remember Corbyn being embraced because “that’s life”

Dealing with reality as it is, is how you end up with Ben Gvir managing the police.

[Danielle Bett @daniellebett]

A lesson in leadership from @WeDemocracyUK.

When the far-right rises we must stand up to them and offer real alternatives - not polite compromise.

Reaching a middle ground with extremists won’t tame them, but normalise them & drag the rest of us in their direction.

[We Democracy @WeDemocracyUK]

Many thanks to @hagar_shezaf and @haaretzcom for highlighting our letter that opposed to Nigel Farage speaking at the rally.

Almost *2,500 people* signed the letter - proportionally, this is equivalent to around 630,000 people signing a UK-wide national campaign.

We understand that Nigel Farage did not speak at today’s rally. We welcome that decision and are proud to have contributed to it. However, the decision to invite Richard Tice is deeply disappointing.

The fight against antisemitism must be rooted in solidarity, moral consistency, and opposition to all forms of racism and hatred. It cannot be led by political figures associated with division, scapegoating, and inflammatory rhetoric. This principle applies not only to Nigel Farage but to anyone who promotes, excuses, or refuses to condemn racism and hate.

Antisemitism cannot be confronted selectively or cynically.

We are proud of our community for showing moral clarity and grateful to everyone who signed and shared the letter 🙏🏻

[We Democracy @WeDemocracyUK]

Many thanks to @hagar_shezaf and @haaretzcom for highlighting our letter that opposed to Nigel Farage speaking at the rally.

Almost *2,500 people* signed the letter - proportionally, this is equivalent to around 630,000 people signing a UK-wide national campaign.

We understand that Nigel Farage did not speak at today’s rally. We welcome that decision and are proud to have contributed to it. However, the decision to invite Richard Tice is deeply disappointing.

The fight against antisemitism must be rooted in solidarity, moral consistency, and opposition to all forms of racism and hatred. It cannot be led by political figures associated with division, scapegoating, and inflammatory rhetoric. This principle applies not only to Nigel Farage but to anyone who promotes, excuses, or refuses to condemn racism and hate.

Antisemitism cannot be confronted selectively or cynically.

We are proud of our community for showing moral clarity and grateful to everyone who signed and shared the letter 🙏🏻

[lee harpin @lmharpin]

This is a disgrace from Tice. Along with many other British Jews I would question why he is a speaker at the rally I am attending today.

[Danielle Bett @daniellebett]

Follow for updates on the ongoing peace summit in Tel Aviv.

The reality often seems hopeless. But there are people looking the impossible in the eye - standing up to settler violence, promoting peace in Gaza, building political movements.

Inaction isn’t an option. ⬇️

[Yachad UK @YachadUK]

🧵 Proud to be at the It’s Time People’s Peace Summit in Tel Aviv where thousands of Israelis & Palestinians are working for peace as a political reality.

Over 80 grassroots organisations, politicians, bereaved families and civilians - not just to talk but to demand change.

[Yachad UK @YachadUK]

🧵 Proud to be at the It’s Time People’s Peace Summit in Tel Aviv where thousands of Israelis & Palestinians are working for peace as a political reality.

Over 80 grassroots organisations, politicians, bereaved families and civilians - not just to talk but to demand change.

[Naama Lazimi - נעמה לזימי @naamalazimi]

התמונה הזאת של מוסטפא עודה בן ה-8, בגיל של ביתי הבכורה, שאיבד כמעט את כל משפחתו וקבר היום את הוריו ושני אחיו בעיירה טמון, מרסקת את הלב. עצב עליו. עצב על מה שנהיה מאיתנו. זילות החיים התפשטה לכל מקום.
ההרג של משפחת עודה ברכבם, על ידי מסתערבי מג"ב, בדרכם חזרה מקניות משפחתיות לחג, הוא אסון שיש לחקור עד תום. האסון הזה גם עלינו. 💔

[Danielle Bett @daniellebett]

In the Palestinian village of Qusra, settlers beat up a Palestinian man as his family watches, his child screams and cries as they beat her father.

This is daily and spreading like wildfire. All the while annexation is happening.

These people will destroy us before Iran does.

[תיעודי אלימות ופשעי מלחמה @arixegal]

היום בכפר קוסרה, מתנחלים מכים גבר מול משפחתו

[Danielle Bett @daniellebett]

1/Have spent the past 2 weeks in & out of bomb shelters. Everyone’s understandably distracted because the region is on fire.

While all eyes are on Iran, violent settlers are thriving. A 5 year old Palestinian girl was run over in Umm al Khair. The perpetrator hasn’t been caught.

[תיעודי אלימות ופשעי מלחמה @arixegal]

ילדה בת 5 נדרסה הבוקר ע״י מתנחל בכפר אום אל-ח'יר בנפת חברון. היא נפגעה בראשה ופונתה ע״י הסהר האדום. הדורס לא נתפס

[Sharone Lifschitz @Lifschitz_sha]

It seems another Jewish festival has been marked by darkness. I’m so sorry for all those in Sydney, Australia, who were affected by yesterday‘s shooting and my thoughts are with those who are mourning today, instead of celebrating.

Chanukah is supposed to be a time to celebrate light in the darkness. I can’t think of a better way to mark Chanukah than by honouring the memory of Noya.

Noya’s mother Galit and I have been friends all of our lives. My son is 10 months younger than her. Though she will always remain 13.

Noya and her grandmother Carmela were murdered by Hamas on October 7th.

Our hope was that Noya had been kidnapped. An awful thing to hope for. Even worse when we received confirmation that she had been murderered.

Outside their family home stood a small sign which read “The way I am, just exactly, that’s the best there is.”

I think this summarises Noya and her mother so perfectly. I’m in awe of my wonderful friend Galit who continues to do such wonderful things in the face of such unthinkable loss.

If you can please donate and support her efforts to build the centre for the autistic experience in Noya’s memory.

I hope that we can all find some light in the darkness and that we’re able to celebrate freely & without fear.

https://t.co/hgxFQyODbe

[Jon Polin ג'ון פולין @JonPolin20]

Many lessons to be learned from the Beautiful 6 for those open to such learning. They really supported and strengthened each other.
Last weeks Uvda episode now has English subtitles.
https://t.co/S7ZJt8RkG7
(Or, outside Israel:)
https://t.co/mZiFsOXJww (password UVDA_EN#1234)

[Adam Langleben @adamlangleben]

Hero.

[Yachad UK @YachadUK]

We’re devastated by the attack at Bondi Beach and the murder of Jews celebrating Chanukah at a Chabad event in Australia.

Our thoughts are with the victims and the Australian Jewish community.

It should go without saying: Jews should be able to gather & celebrate without fear.

[Lt. Col. (R) Peter Lerner @LTCPeterLerner]

From the people that bring no hope to Israel.
The death squad patrol.
These people are abhorrent.

[Sharone Lifschitz @Lifschitz_sha]

I’ve not been on social media as much recently. I’ve taken time to reflect on the past couple of years, and to think about what we do next.

I wanted to share that we have published “To the Edge of the Border” - my father Oded’s legacy. A collection of essays and articles which tell the story of the state of Israel and the Israeli-Palestinian conflict through my father’s eyes. A man of peace who dedicated his life to fighting for justice.

The book was published on 25/10/2025 - two years after my father’s death, we wanted to make sure his voice is still heard.

I’m so grateful to those who helped make this happen. Thank you to the editors who worked with me - Ruvik Rosenthal, Omer Einav, Nachum Barnea and Rakefet Zohar.

As written in @Haaretz - “He understood that punishment, revenge and deterrence wouldn’t bring quiet. He knew that he and his friends living on the border would be the first to pay the price. That’s what he wanted to prevent, why he fought for peace. His death is tragic not because he was wrong, but because he was right.”

https://t.co/zSCjvPkRf9

I have much more to say, and I will share more about my father, the book and his legacy over the coming months. His voice has never been important and I hope it will help guide us to a path of peace.

For now, the book is only available in Hebrew.

To order a copy in Israel or to read online: https://t.co/8cd3T55Zvwעד_קצה_הגבול

To order to the UK: https://t.co/tDMHiiVTk7